The De Beers Group: Exploring the Diamond Reselling Opportunity, Teaching Note

Reference: HBS-717481-E
Year: 2014
Number of pages: 38
Geographic Setting: Botswana;Namibia;South Africa;United Kingdom;United States
Publication Date: Jun 5, 2017
Source: HBSP (USA)
Type of Document: Teaching Note
Industry Setting: Advertising & public relations;Industrial diamonds;Jewelry;Mining;Retail trade

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Description

Teaching note for case 717430.

Advertising Advertising campaigns Branding Corporate strategy Execution Marketing Project scope Secondary markets Strategy Supply & demand Total customer value Value creation Vertical integration Willingness to pay