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Singapore Airlines (A) (Spanish Version)
Hart, Christopher W.L.; Lytle, Lucy N.Case HBS-604S05Service and Operations ManagementLa nueva competencia ha dado lugar a dudas acerca de la excelente reputación de Singapore Airlines para servicios en vuelo. La clave para mantener o mejorar el servicio es la actitud y aptitud de los tripulantes de cabina. La compañía ahora descubre que puede haber problemas en este grupo. Esta es una versión reescrita de los casos anteriores por D. D. Wyckoff.Starting at €8.20
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Le Petit Chef (Spanish version)
MacCormack, Alan; Sucher, Sandra J.; Rangashayi, SurajCase HBS-610S16Service and Operations ManagementBrigitte Gagne, Le Petit Chef's director of microwave R&D, is deciding on the product development agenda for next year. She has to decide which of the available projects to fund, and evaluate the overall portfolio of projects currently under development. The recent poor performance of the firm prompts Gagne to think about reassessing the way projects are generated, evaluated, and selected at Le Petit Chef. However, Gagne has a pressing deadline t...Starting at €8.20
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Global Knowledge Management at Danone (A) (Abridged)
Edmondson, Amy C.; Lane, DavidCase HBS-613003-EService and Operations ManagementThis case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assessed the company's knowledge-sharing tools and considers his options going forward. Through informal knowledge marketplaces and sharing networks, Danone had helped managers connect with each other and share good practices peer-to-peer, rather than relying on traditional hierar...Starting at €8.20
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Parrot: Navigating the Nascent Drone Industry, Teaching Note
McDonald, Rory; Singh, AnibhaTeaching Note HBS-620086-EService and Operations ManagementTeaching note for case 619085.Starting at €0.00
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Lamborghini
Díaz, Francisco; Nueno, PedroCase P-821Service and Operations ManagementRecientemente adquirida por Chrysler, Lamborghini tiene problemas relacionados con el desarrollo de producto. El director general de la empresa se plantea la posibilidad de contratar los servicios de una consultora para implantar una metodología de «time-to-market». El equipo directivo se muestra reacio a la entrada de dicha consultora. (Also available in English).Starting at €8.20
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King & Miranda: El proyecto Olivetti
Munoz-Seca, Beatriz; Suárez-Cantón N.Case P-814Service and Operations ManagementLa concepción del diseño de un nuevo teclado realizada por dos diseñadores afincados en Italia, trabajando conjuntamente con la empresa Olivetti. El nuevo teclado significaba la ruptura, por un lado, con la forma de utilización tradicional del usuario y, por otro, con la estructura de producción de la empresa. El diseño final surgió, no en base a una necesidad detectada, sino a un análisis y estudio profundo de las razones sociales y técnicas que...Starting at €8.20
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Glassy Lenses
Serrano, Alejandro; Sabrià, Frederic; Grandes, Mª JesúsCase P-1201Accounting and Control, Service and Operations ManagementGlassy Lenses, un fabricante de lentes oftálmicas, tiene una planta en Francia que puede seleccionar convenientemente a diario qué pedidos de los que le llegan va a asumir, pero los cuellos de botella pasan de una sección a otra, dificultando así la planificación y ejecución de la producción. Ayuda a la dirección de la fábrica a elegir correctamente entre las distintas familias de productos y, de ese modo, maximizar el beneficio.Starting at €8.20
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A Better Mistake
Tatge, Larisa; ; Sáez de Tejada Cuenca, AnnaCase OIT-19-EService and Operations Management, StrategyItalian entrepreneur Marco Agnolin launched the affordable luxury brand, A Better Mistake (ABM), with the belief that there were better, more sustainable ways to create and sell apparel. The company had received investment and was steadily growing. At the end of 2022, however, the CEO had to take several important decisions. These all centered on one question: how far could the company go in terms of sustainability and remain a profitable busines...Starting at €8.20
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Eagle Services Asia
Edward D. ArnheiterCase IVEY-9B07D019-EService and Operations Management, StrategyThis case chronicles the creation and transformation of a Singaporean joint venture, Eagle Services Asia (ESA). It describes some early start-up problems, including a forced shutdown by the Civilian Aviation Authority of Singapore (CAAS). The resulting shakeup of the ESA management team provides a fresh start and an opportunity to reinvigorate the company using lean management principles. Managerial decisions play a key role in ESA's success, tog...Starting at €8.20
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EU Holidays
Yew Hoong Wong; Singfat ChuCase IVEY-9B13E003-ECorporate Governance, Entrepreneurship, Service and Operations Management, StrategyThe profit margin for the travel agency industry in Singapore, which mostly offered travel packages to Asia and Europe, was very thin. An up-and-coming travel agency faced the dilemma of offering maximum customer satisfaction while keeping its operating cost (e.g., fees for its tour guides) low. Rather than simply assigning travel guides to tours by trial and error, a director of the travel agency decided to use an optimization template. This cas...Starting at €8.20