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Renesas Electronics and the Automotive Microcontroller Supply Chain (A)
Shih, Willy; Pierson, MargaretCase HBS-612071-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. The magnitude 9.0 earthquake that struck Japan in March, 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab so its shutdown forced the "Big Three" of Detroit and Japan to shutdown production as well. Data from two automotive custo...Starting at €8.20
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BGI: Data-driven Research
Shih, Willy; Chai, SenCase HBS-614056-EService and Operations ManagementBGI has the largest installed gene-sequencing capacity in the world, and to Zhang Gengyun, general manager of the Life Sciences Division, this represented an opportunity to apply his training as a plant breeder and his early career work as a biochemist to improving important parts of the world food supply. But his biggest challenge was in scaling up his organization to address the multitude of opportunities he wanted to address. Along with its ma...Starting at €8.20
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Supply Chain Management
Shih, WillyCase HBS-619023-EService and Operations ManagementThis note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply chain structure, supply chain coordination, coping with uncertain demand, and supply chain visibility.Starting at €8.20
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From Imitation to Innovation: Zongshen Industrial Group, Teaching Note
Shih, WillyTeaching Note HBS-611011-EService and Operations ManagementTeaching Note for 610057.Starting at €0.00
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Komatsu Komtrax: Asset Tracking Meets Demand Forecasting
Shih, Willy; Hong, Paul; Park, YoungWonCase HBS-619022-EService and Operations ManagementKomatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production operations.Starting at €8.20
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Port Competition in the Pearl River Delta
Shih, WillyCase HBS-620038-EService and Operations ManagementThis case describes the strategic competition between port operators in Hong Kong with those on the Mainland in Shenzhen and Guangzhou. This case examines the competition between ports and port operators in the Pearl River Delta over the last four decades. The cities surrounding the Pearl River estuary are the "workshop of the world," and the development of manufacturing in the region was heavily dependent on efficient container shipping. As Chi...Starting at €8.20
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Renesas Electronics and the Automotive Microcontroller Supply Chain (A) (Spanish Version)
Shih, Willy; Pierson, MargaretCase HBS-614S11Service and Operations ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. El terremoto de magnitud 9,0 que afectó a Japón en marzo de 2011 causó grandes daños a la planta de fabricación de obleas Renesas Electronics, un eslabón crítico en la cadena global de suministro automotriz. Muchos fabricantes de equipos originales suela de origen microprocesadores personalizados del fab así su cierre forzado los "Tres Grandes" de Detroit y Japón para la pr...Starting at €8.20
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From Imitation to Innovation: Zongshen Industrial Group
Shih, Willy; Dai, Nancy HuaCase HBS-610057-EService and Operations ManagementAs Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new challenges. The company had become a leader in gasoline powered motorcycles and small gas engines, but increasing taxes and restrictions on the use of motorcycles in congested urban a...Starting at €8.20
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Semiconductor Manufacturing International Company in 2011
Shih, Willy; Cheng, JiaCase HBS-611053-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the service orientation that was necessary to support the customer promise of being a foundry. This meant transfor...Starting at €8.20
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Conducting a Kaizen
Shih, WillyCase HBS-619016-EService and Operations ManagementKaizen, meaning change for the better in Japanese, is a set of activities directed at improving standardized work, equipment, and procedures for carrying out daily production or other business operations. It was popularized by Toyota as an integral part of its Toyota Production System. This note provides describes some of the underlying practices, and a simple outline for conducting a kaizen event.Starting at €8.20