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Kanopy LLC: Growth Challenges of an Educational Video Streaming Company
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20A078-EEntrepreneurship, MarketingKanopy LLC (Kanopy) was a video streaming platform that hosted independent and documentary films for educative purposes. Founded in 2008, Kanopy had rapidly expanded to several countries. By 2017, it had more than 3,000 college libraries and several publiStarting at €8.20
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Blue Apron: Disruption in the U.S. Food Industry
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B18M093-EEntrepreneurship, StrategyIn late 2017, the newly appointed chief executive officer of Blue Apron, a pioneer in the subscription-based meal kit delivery service in the United States, faced several operational and revenue growth challenges. Since its inception in 2012, Blue Apron hStarting at €8.20
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Beyond Meat: On the Route to Profitability
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M088-EEntrepreneurship, StrategyBeyond Meat Inc. (Beyond Meat), a manufacturer of plant-based protein products founded in 2009 and based in Los Angeles, California, had become a success, despite supply chain and manufacturing issues. However, as competition flooded the market, the firm’Starting at €8.20
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Spanx Inc.: Growth Dilemma for a Shapewear Leader
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B17M184-EEntrepreneurship, StrategySpanx Inc., founded in 2000, was a U.S. intimate apparel company that sold body shaping undergarments known as shapewear. Through word-of-mouth marketing by celebrities and consumers, Spanx achieved 2016 sales of US$400 million globally. However, Spanx’sStarting at €8.20
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Value Innovation By Chobani
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B16M180-EEntrepreneurship, StrategyFounded in 2005, Greek yogourt maker Chobani used value innovation to become the number one yogourt brand in the United States by 2011. However, due to some internal problems such as a lack of seasoned professionals and financial resources, and external factors such as competition and decline in demand, Chobani lost its market share to competitors starting in early 2013. With help from a private venture firm, Chobani took several steps to turn th...Starting at €8.20
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DoorDash: In Search of Profitability
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B21M039-EEntrepreneurship, StrategyThe chief executive officer and co-founder of DoorDash was facing various challenges. Based in San Francisco, California, DoorDash was the market leader in the US food delivery services industry. In December 2020, despite ongoing losses, the start-up launched the largest initial public offering of the year in the United States. Market observers believed that intense competition in the US food delivery services industry and DoorDash’s questionable...Starting at €8.20