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Barnes & Noble: Managing the E-Book Revolution
MacCormack, Alan; Dunn, Brian Kimball; Kemerer, Chris F.Case HBS-613073-EService and Operations ManagementThe case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers electronically. New competitors like Amazon and Apple attacked the traditional industry structure, creating many uncertainties over the long term viability of traditional retailers. Amid...Starting at €8.20