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TATE: Reinventar las operaciones para un tipo de empresa diferente
Munoz-Seca, Beatriz; Riverola, JosepCase P-1093Service and Operations ManagementEste caso describe la actual estructura de operaciones de Tate. El reto es establecer en Tate un modelo de operaciones del siglo XXI. Su director de operaciones, Julian Bird, revisa los cambios que ha implementado desde su llegada en 2007 y la innovación que afronta Tate.Starting at €8.20
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HMS Thetis and Apollo XIII (Spanish Version)
Upton, David M.; Carp, SariCase HBS-606S28Service and Operations ManagementExplora la gestión de desastres técnicos en los que el tiempo juega un papel central. Utiliza la experiencia de HMS Thetis y Apolo 13 a mirar a ambos enfoques exitosos y no exitosos.Starting at €8.20
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McDonald's Corporation: Managing a Sustainable Supply Chain-From Amazon Soya to Cage Free Eggs, Teaching Note
Toffel, Michael W.Teaching Note HBS-616021-EService and Operations ManagementThis case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier was purchasing soya (soybeans for chicken feed) that were grown on recently deforested land in the Amazon rainforest. Although its supply chain purchased a very small amount of this c...Starting at €0.00
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Lexoo: Building a Long-Lasting Platform
Farronato, Chiara; Corsi, ElenaCase HBS-619019-EService and Operations ManagementLexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized Enterprises (SMEs) to find legal advice at low prices. At the time of the case in 2018, Lexoo had just started attracting larger companies in need of specialized legal advice as new...Starting at €8.20
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American Express: «Membership rewards» Europa
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886Service and Operations ManagementEl Programa "Membership Rewards" está diseñado para viajeros de negocio. Las recompensas ofrecidas van dirigidas principalmente a las personas registradas en los programas de viajero frecuente de las aerolíneas que se benefician acumulando kilómetros con Amex y transfiriéndolos a su aerolínea preferida para obtener billetes gratuitos o mejoras. El caso expone el reto de la dirección de Amex de cómo lograr el índice de penetración del 50% que el p...Starting at €8.20
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Project Management Basics, Faculty Debrief Slides
Austin, Robert D.Case HBS-PPT004-EService and Operations ManagementTo view the presentation, add it to My Library. Next, go to My Library and click View PPT. Supplemental Powerpoint debrief slides to 3356. Download only. See main product for abstract.Starting at €8.20
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Richmond Events (Spanish Version)
Edmondson, Amy C.; Lieb, Kristin J.Case HBS-604S17Service and Operations ManagementLos directivos de British planificador foro de negocios, Richmond Eventos, están luchando para ampliar su oferta de conferencias en nuevos territorios. Al mismo tiempo, están tratando de decidir cómo los gerentes de productos, que son críticos para el éxito de eventos, deben ser contratados, entrenados, gestionan y mantienen. Hay un desacuerdo filosófico entre los administradores acerca de cómo tomar Richmond eventos al siguiente nivel. Fundador,...Starting at €8.20
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Drilling Safety at BP: The Deepwater Horizon Accident
Kaufman, Stephen P.; Winig, LauraCase HBS-611017-EService and Operations ManagementFollowing the 2010 Gulf of Mexico explosion and oil spill caused by the Deepwater Horizon, public attention focused on BP's safety record, practices, and management culture as the primary causes of the disaster. Drawing on public sources, this case traces the circumstances surrounding the accident, including not only the role of BP but also those of the two principal subcontractors hired to actually do the drilling and capping of the oil well (Tr...Starting at €8.20
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Leading Open Innovation at BT
Edmondson, Amy C.; Harvey, Jean-Francois; Cromwell, JohnathanCase HBS-619013-EService and Operations ManagementThis case focuses on the genesis and development of the open innovation unit at BT, the strategic value of the unit, and its operating model. As business environment becomes increasingly dynamic and firms are pressured to achieve faster innovation rates, there may be accompanying shifts in the way they pursue innovation. This case illustrates the challenges that this poses to large corporations as well as the key activities the open innovation un...Starting at €8.20
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Dare Devils, S.A.
Nueno, Pedro; Ralph, MichaelCase P-558Service and Operations ManagementDos jóvenes empresarios recién graduados del programa Master del IESE inician una empresa cuyo objeto es atraer a España, jóvenes ingleses a unas vacaciones con práctica de deportes de acción. El caso se desarrolla en la fase postnatal del negocio mostrando los primeros resultados, algunos errores iniciales y planteando el lanzamiento de la segunda temporada estival. (Also available in English).Starting at €8.20