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Fastjet: Strategy and Expansion
Nicole R.D. Haggerty; James Spillane; Jocelyn Carabott; Cheryl Mok; Nicole WiebeCase IVEY-9B18D018-EEntrepreneurship, Service and Operations Management, StrategyIn 2012, Fastjet acquired Fly540, a low-cost airline with operations in Tanzania, Kenya, Angola, and Ghana, and began operating as a low-cost carrier with the goal to become the most successful pan-African low-cost airline. Since starting operations, FastStarting at €8.20
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When Failure Looks Like Success
Zolli, Andrew; Healy, Ann MarieArticle HBS-F1104Z-EService and Operations ManagementEfforts to bring clean water to Bangladesh by installing tube wells appeared to be a huge success, but over time they led to epic failures: widespread arsenic poisoning, a rise in crime and prostitution, a projected increase in diarrheal diseases as villagers resume using groundwater. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its ...Starting at €8.20
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Doodlage: Toward a Sustainable Future
Swati Singh; Kartikeya SinghCase IVEY-W27322-EEntrepreneurship, MarketingDoodlage Retail LLP (Doodlage), a sustainable fashion brand based in India, was based on an idea that had come to the co-founder while she was interning with export houses. There, she witnessed large-scale discarding of fabric waste, which found its way to landfills and became a major source of pollution. Doodlage utilized the practices of circularity—repairing, reusing, refurbishing, and recycling—to transform industrial waste into women’s appar...Starting at €8.20
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BRAC: Shasthya Shebikas’ Role in Delivering Health Care Service to Rural Markets
Sanal Kumar Velayudhan; Sayeda Shabukta Malik; Kaosar AfsanaCase IVEY-9B17A065-EMarketing, StrategyBRAC was the largest non-governmental organization in the world, reaching out to 138 million people. It made a significant contribution to reducing poverty in Bangladesh by employing more than 117,000 community workers (Shasthya Shebikas) to improve the health and nutrition of the rural poor. The manager of BRAC's Health, Nutrition and Population program was faced with two significant challenges. First, she had to find a way to encourage more peo...Starting at €8.20
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Bella Springs
Nicole R.D. Haggerty; Francis Ayensu; Jesse Brame; Chris Lau; Gerry LiCase IVEY-9B13D009-EEntrepreneurship, Service and Operations Management, StrategyThe founder of a water purification, packaging and distribution company in Ghana, Africa, faced some operational issues. Demand has increased for the company’s water sachets, but the founder needed to develop strategies to increase the firm’s current operational capacities to meet this demand. He and the operations manager needed to determine how the company can position itself as a successful high-growth company in a developing and sometimes unc...Starting at €8.20
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Wendy's: A Plan for International Expansion
Fabrizio Di MuroCase IVEY-9B18A052-EMarketing, StrategyIn the summer of 2018 in the United States, Wendy’s faced an important decision related to its international markets. The company had a small international presence; of its 6,537 restaurants worldwide, only 637 restaurants were located in international markets. The company was faced with a saturated and stagnating U.S. market and fierce competition from a number of fast food rivals, including McDonald’s Corporation, Burger King Corporation, and C...Starting at €8.20
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VP Group: Vegpro Grows Beyond Kenya
Alvarez, Jose B.; Kindred, NatalieCase HBS-514055-EMarketingIn 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its vegetable and flower production beyond Kenya into Ethiopia and Ghana; exploring new products such as sugar; and vertically integrating by bringing marketing and logistics operations in...Starting at €8.20
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Rana Plaza: Workplace Safety in Bangladesh (A) and (B), Teaching Note
Quelch, John A.; Rodriguez, MargaretTeaching Note HBS-514062-EMarketingTeaching Note for 514034 and 514035.Starting at €0.00
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BYD Company, Ltd., Teaching Note
Huckman, Robert S.Teaching Note HBS-610073-EService and Operations ManagementTeaching Note for [606139].Starting at €0.00
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Rana Plaza: Workplace Safety in Bangladesh (B)
Quelch, John A.; Rodriguez, MargaretCase HBS-514035-EMarketingIn the aftermath of the Rana Plaza building collapse, a group of international retailers and labor unions partnered to create a proposal for more stringent inspections and enforcement of safety standards in Bangladesh garment factories. The proposal was met by opposition from several U.S. firms, which claimed the proposal carried too a high a risk of litigation for them to sign. Neither proposal relied on legislation, but options for government i...Starting at €5.74