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Amazon y mybabyallergy.com: Decisiones de e-commerce para una start-up
Jané, JoanCase P-1172Decision Analysis, Marketing, Service and Operations Management, StrategyLa entrada en Amazon suele actuar como un auténtico revulsivo para el negocio de cualquier empresa, ya que las ventas tienden a dispararse. Pero también es verdad que implica contrapartidas que no se pueden pasar por alto. Amazon, líder indiscutible en la venta online de todo tipo de productos, se ha convertido en una plataforma única para el posicionamiento y el desarrollo comercial de miles de compañías. Especialmente, para las de menor tamaño,...Starting at €8.20
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Blackstone Group: Dry Powder in an LBO Drought (B)
Mark SimonsonCase IVEY-9B20N019-EFinanceSupplement for product 9B20N018.Starting at €5.74
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A “Compelling and Pre-emptive Offer for the Valspar Corporation
Mark SimonsonCase IVEY-9B16N063-EFinanceIn May 2015, the chief executive officer (CEO) of the Valspar Corporation (Valspar) contacted the CEO of an industry competitor to discuss a potential strategic combination of the two companies. As discussions continued, Valspar’s board and senior management realized that an alternative strategic collaboration might be more beneficial, so Valspar then contacted the CEO of the second-largest comparable firm in the industry, Sherwin-Williams, which...Starting at €8.20
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Betting on DraftKings
Mark SimonsonCase IVEY-W27949-EAccounting and Control, FinanceARK Investment Management LLC (ARK)’s Next Generation Internet ETF (exchange traded fund) accumulated over 5 per cent of the outstanding shares of DraftKings Inc. (DraftKings), which held 24 per cent of the emerging US online sports betting market. Following the legalization of sports betting in May 2018, DraftKings faced escalating competition as competitors spent heavily on advertising and promotions to attract customers. This spending led to i...Starting at €8.20
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La cadena de suministro de NIKE en la nueva era digital
Jané, Joan; Ferrinha, PedroCase P-1199Service and Operations ManagementPese a su éxito en las operaciones de la cadena de suministro a través de los canales mayorista y minorista físico, NIKE quiere rediseñar la estrategia de su red logística para alcanzar el crecimiento esperado de los ingresos digitales. Un nuevo programa llamado NIKE Digital First Supply Chain aspira a preparar y entregar los pedidos a los clientes online directos en un plazo de dos días en toda Europa. Carlos Bermejo, director sénior de Programa...Starting at €8.20
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Insider Trading Without Cooling Off
Mark SimonsonCase IVEY-W33791-EFinance, StrategyIn May 2021, the majority shareholder and chief executive officer of Ontrak Inc., a US health care services company, established two 10b5-1 trading plans to sell approximately one million shares of stock he acquired by exercising expiring warrants. Before he began the process to execute the first 10b5-1 plan, Ontrak Inc. had just lost its largest client. Three days into the process for the second 10b5-1 trading plan, the company announced that it...Starting at €8.20
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Starship SpaceX: The Disruption in the Space Value Chain
Jané, Joan; Guitard, BlancaCase OIT-11-EEntrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX was established in 2002 to fulfill founder, CEO and chief engineer Ellon Musk's heady plan to colonize Mars. Starship aimed to be a "Mars colonial transporter" or, more formally, an "interplanetary transport system" both in ease of access and affordability, and designed to be "aircraft-like" from the specification and operational standpoints to maximize the vehicle's utilization rate of launching kilotons of payloads into orbit per year. S...Starting at €8.20
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Square, Inc.: Financing a Unicorn
Mark SimonsonCase IVEY-9B17N021-EEntrepreneurship, FinanceIn 2014, mobile payment company Square, Inc., based in San Francisco, California, was one of an increasing number of venture capital financed firms with valuations above US$1 billion, which had become known as unicorns. By September 2014, the company had raised $371 million over five rounds of venture capital financing. Since the first funding round had been almost five years previous, it was possible that venture funding investors would be pushi...Starting at €8.20
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Aerojet Rocketdyne Holdings, Inc.: Sum of the Parts
Mark SimonsonCase IVEY-W25118-EAccounting and Control, FinanceIn 2016, US firm Aerojet Rocketdyne Holdings, Inc. (Aerojet) had been developing and manufacturing propulsion systems for rockets and armaments for long-range weapons systems for over 70 years. It also owned 4,634 hectares of land and an investment portfoStarting at €8.20
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Blackstone Group: Dry Powder in an LBO Drought (A)
Mark SimonsonCase IVEY-9B20N018-EFinanceIn late 2016, it had been three years since Blackstone Group Inc. (Blackstone) had completed its last public-to-private leveraged buyout (LBO), and it had US$45 billion of capital available for investment, called “dry powder.” Blackstone’s head of privateStarting at €8.20