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IESE Insight. Issue 10. Third Quarter 2011
IESE InsightMagazine REV-10-EEconomics, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyMauro F. Guillén and Esteban García-Canal highlight what managers of traditional, established MNCs can learn from their emerging market counterparts. Arnoud De Meyer considers the global innovation trends that have been heavily influenced by China, India and Southeast Asia. Francesc Prior and Javier Santomá take lessons from the banking sector to help all companies adapt their offer to the customers and circumstances of low-income segments. Alici...Starting at €22.00
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AIN-C Integrated Childcare: Improving Health and Nutrition at the Community Level
McGuire, Judit; Villalobos, Celia; Rosenmöller, MagdaCase P-1007-EService and Operations ManagementThe case describes a community health promotion program, AIN-C (Integrated Child Care) that has been very successful in reducing child malnutrition, which is the main factor behind high infant mortality in Honduras. The program's success is attributable to its simple, well thought-out operational design and the strong motivation of volunteers at community level. The ministry of health wants to extend the AIN-C program throughout the country and i...Starting at €8.20
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IESE Insight. Número 10. Tercer trimestre 2011
IESE InsightMagazine REV-10Economics, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyHoy, las empresas que piensan en internacionalizarse, innovar y crecer tienen muy claro que deben dirigirse a los mercados que llamábamos emergentes, y que ahora se conocen como de alto crecimiento. Pero las realidades de estos mercados ya no son como hace una década. Los artículos de este número de IESE Insight apuntan algunos aspectos que las empresas harían bien en tener en cuenta. Mauro F. Guillen y Esteban García-Canal repasan la...Starting at €22.00
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AIN-C Atención Integral a la Niñez Comunitario. Mejorando Salud y Nutrición al Nivel Comunitario
McGuire, Judit; Villalobos, Celia; Rosenmöller, MagdaCase P-1007Service and Operations ManagementEl caso describe un programa de promoción de salud comunitaria, Atención integral a la niñez, que ha sido muy exitoso en la reducción de malnutrición en niños pequeños, que es el principal factor en la alta tasa de mortalidad infantil en Honduras. El éxito se basa en un diseño operacional simple y bien elaborado, y la motivación de voluntarios al nivel de la comunidad. La Secretaría de Salud quiere extender el programa AIN a todo el territorio d...Starting at €8.20