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MAN B&W Diesel A/S - Managing Licensees in a Globalized World
Torben Pedersen; Jacob Pyndt; Bo Bernhard NielsenCase IVEY-9B09M030-EEntrepreneurship, Service and Operations Management, StrategyMAN B&W Diesel (MBD), a subsidiary of MAN AG, had become very successful by having its large two-stroke diesel engines produced under licence in Asia. The success had led it to the position of world leader in ship engines, with world market shares between 70 and 80 per cent. The relationship between MBD and the licensees was characterized by both parties leveraging each other’s competencies. It was critical for MBD to access new knowledge in orde...Starting at €8.20
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IESE Insight. Issue 11. Fourth Quarter 2011
IESE InsightMagazine REV-25-EEconomics, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyDouglas T. Hall and Elana R. Feldman (Boston University) encourage companies to help employees pursue their dreams and find meaning in their personal and professional lives. IESE?s Mireia las Heras describes four ways in which companies can drive personal and professional development, based on flexibility, development-oriented relationships, visibility and transparency, and diversity management. Ton Wilthagen (Tilburg University) explains the cre...Starting at €22.00
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DJ World Conference - Teaching Note
de Santiago, RafaelTeaching Note ADT-40-EDecision Analysis, Information Technologies, Service and Operations ManagementTokyo Music School (TOMS) has prepared some of the best DJs in the world for almost two decades. At the beginning of 2019, the school decided to organize an event that would bring together recent alumni with some of the best DJs in the world. The long-term vision was to make this event grow into a global convention for DJs. A number of world-renown disc jockeys have been invited to discuss and share their personal experiences regarding what it ta...Starting at €0.00