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Managing the Migrant Crisis
IESE InsightArticle ART-2852-EService and Operations ManagementAs the director of Proactiva Serveis Aquàtics, which provides sea rescue services along Spain's Mediterranean coast, Oscar Camps was appalled to see the wrenching images of migrants drowning. He resolved to do whatever he could to stop this human tragedy taking place on Europe's doorstep. His initiative provides some keys for others looking to beat the odds and help steer their project to a safe harbor.Starting at €8.20
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Metro Bank: The British Banking Revolution Begins
Lago, Alejandro; Moscoso, PhilipCase P-1112-EFinance, Service and Operations Management, StrategyVernon W. Hill has created quite a unique bank fully focused on delivering great customer service. Previously, in the United States, his approach has been highly successful. The question is: will he be able to replicate the success in the U.K. and lead to a banking revolution? But to answer this question, one first has to fully understand what the business model is all about.Starting at €8.20
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Dare Devils, S.A.
Nueno, Pedro; Ralph, MichaelCase P-558-EService and Operations ManagementStarting at €8.20
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Royal Bank of Scotland
Oleaga M.; Campa, Jose ManuelCase F-837Finance, Service and Operations ManagementRoyal Bank of Scotland Group plc es una de las mayores empresas del mundo de servicios bancarios y seguros, con una capitalización bursátil de 44,4 millardos de libras esterlinas y un beneficio después de impuestos de 7,7 millardos al cierre de 2007. Sus oficinas centrales se encuentran en Edimburgo, aunque el grupo opera en todo Reino Unido, en Estados Unidos y resto del mundo a través de sus subsidiarias principales: The Royal Bank y NatWest. E...Starting at €8.20
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HSBC Holding, plc.
Oleaga M.; Campa, Jose ManuelCase F-836Finance, Service and Operations ManagementHSBC (Hong Kong and Shanghai Banking Corporation) Holdings es un banco global con oficinas centrales en Londres. Su red internacional está compuesta por 10.000 sucursales en 83 países, con actividades divididas en las siguientes regiones: Europa, Hong Kong, resto de Asia y Pacífico, incluyendo Oriente Medio y África, Norteamérica y América del Sur. Cuenta con una cartera de 128 millones de clientes, y a cierre de 2007 sus ingresos operativos ne...Starting at €8.20
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American Express: Membership rewards Europe
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886-EService and Operations ManagementThe Membership Rewards Programme is designed for business travellers. The rewards offered appeal mainly to members of Airline Frequent Flyer Programmes who take advantage of collecting miles on Amex and transfer them to their preferred airline to collect free tickets or upgrades. The case poses the managerial challenge of how to reach the 50% target penetration rate of the programme Amex has in mind and questiones how to include customers of the ...Starting at €8.20
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Singapore Airlines (A) (Spanish Version)
Hart, Christopher W.L.; Lytle, Lucy N.Case HBS-604S05Service and Operations ManagementLa nueva competencia ha dado lugar a dudas acerca de la excelente reputación de Singapore Airlines para servicios en vuelo. La clave para mantener o mejorar el servicio es la actitud y aptitud de los tripulantes de cabina. La compañía ahora descubre que puede haber problemas en este grupo. Esta es una versión reescrita de los casos anteriores por D. D. Wyckoff.Starting at €8.20
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Korean Air: The Nut Rage Incident
Thompson S.H. Teo; Mei Jie ZhaoCase IVEY-9B15D017-EService and Operations Management, StrategyIn December 2014, after receiving poor service on a flight, a senior vice president at Korean Air lashed out at the flight attendants and delayed the flight’s departure until the chief attendant was returned to the gate. Following a tepid apology from her father, Korean Air’s chief executive officer, her actions drew a public backlash because they exposed the sense of entitlement prevalent among rich family conglomerates in South Korea. How shoul...Starting at €8.20
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Eagle Services Asia
Edward D. ArnheiterCase IVEY-9B07D019-EService and Operations Management, StrategyThis case chronicles the creation and transformation of a Singaporean joint venture, Eagle Services Asia (ESA). It describes some early start-up problems, including a forced shutdown by the Civilian Aviation Authority of Singapore (CAAS). The resulting shakeup of the ESA management team provides a fresh start and an opportunity to reinvigorate the company using lean management principles. Managerial decisions play a key role in ESA's success, tog...Starting at €8.20
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American University of Beirut Medical Center: Patient Transport
Lina Daouk-Oyry; Dania Baba; Line Reda; Neil Yorke-SmithCase IVEY-9B15D012-EService and Operations Management, StrategyThe patient affairs coordinator is concerned about the rising number of complaints regarding the level of services offered by the transportation teams in the American University of Beirut Medical Center (AUBMC). The center's management team is determined to create an exemplary patient transportation service at AUBMC and consequently launches an investigation supported by a full-scale study to determine better ways of re-engineering these processe...Starting at €8.20