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HIFU en el Hospital Universitario Mútua Terrassa
Yankovic, Natalia; Ribera, Jaume; Farré, MarçalCase P-1113Service and Operations ManagementPor un lado, este caso presenta la introducción de una nueva tecnología, HIFU (high-intensity focused ultrasound), en el Hospital Universitario Mútua Terrassa. Por otro, se describen tanto el mercado objetivo y los ingresos potenciales en los sectores privado y público como las distintas reacciones de los profesionales especializados en ginecología y oncología) a la introducción de dicha tecnología.Starting at €8.20
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HIFU and Mútua Terrassa University Hospital
Yankovic, Natalia; Ribera, Jaume; Farré, MarçalCase P-1113-EService and Operations ManagementThe case study follows the introduction of a new technology, HIFU (High-Intensity Focused Ultrasound), at Mútua Terrassa University Hospital. The case describes the target market and the potential revenue in the private and public sectors, as well as the different reactions of working professionals (in Gynecology and Oncology) to the introduction of the new service.Starting at €8.20