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Case

HIFU en el Hospital Universitario Mútua Terrassa

By Yankovic, Natalia / Ribera, Jaume / Farré, Marçal

Por un lado, este caso presenta la introducción de una nueva tecnología, HIFU (high-intensity focused ultrasound), en el Hospital Universitario Mútua Terrassa. Por otro, se describen tanto el mercado objetivo y los ingresos potenciales en los sectores privado y público como las distintas reacciones de los profesionales especializados en ginecología y oncología) a la introducción de dicha tecnología.

Collection: IESE (España)

Ref: P-1113

Format: PDF

Number of pages: 15

Publication Date: Mar 11, 2012

Language: Spanish, English

Description

Year: 2009

Geographic Setting: España

Learning Objective

El caso permite realizar un estudio económico de esta nueva tecnología, así como sobre su incorporación en la estrategia del hospital y los aspectos personales y profesionales de los distintos colectivos implicados, que hacen que su lanzamiento se demore.

HIFU en el Hospital Universitario Mútua Terrassa

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HIFU en el Hospital Universitario Mútua Terrassa

Description

Learning Objective

HIFU en el Hospital Universitario Mútua Terrassa

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