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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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The Shubert Organization: The Show Must Go On (condensed)
Beech, María Alejandra; Villanueva, Julian; González, JorgeCase M-1240-EMarketingIn January 2009, Bob Wankel sat in his office at the historic Sardi's building on 44th Street, New York, as he considered the challenges ahead: several Broadway shows were closing, and a severe economic downturn threatened future productions. Many were calling for changes in the theater industry, and the Shubert Organization (where Mr. Wankel had worked for 33 years) had recently lost its Chairman, Gerald Schoenfeld. As the firm's new President a...Starting at €8.20
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Vaccination in Bogotá before the decentralisation and reform of the Health System in Colombia (A)
Gallardo H. M.; Camacho M.; Tono T.; Pancorvo J.; Ribera, JaumeCase P-1028-EService and Operations ManagementDecentralization as part of the reform of the health system has had a significant impact on the effectiveness of the public health system. The case shows the difficulties encountered in regional management and the decisions that have been made to achieve the goals that have been set. The case provides a general description of certain government initiatives in the context of the reform of the health system in Colombia, subsequently focusing on the...Starting at €8.20
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Large-Scale Government Contracting of NGOs to Extend Basic Health Services to Poor Populations in Guatemala
Nieves I.; La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCase P-1006-EService and Operations ManagementThe case discusses the situation of the Basic Services Coverage Extension Program (PECSB) in Guatemala at the beginning of 2000. During its three years of existence, the program has proven to be successful in persuading a large number of NGOs to work with the government in extending health services coverage to poor native populations living in rural areas. The new government is wondering whether the existing "agreements" should be upgraded to con...Starting at €8.20
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The Learning process in the Health Care Reform in Estonia
Soone I.; Ribera, JaumeCase P-1042-EService and Operations ManagementThe Chairman of the Board of the Tartu University Clinics Foundation reflects on the changes his institution has undergone in the last few years. The 17 clinics that existed under the Soviet system have been brought together under the Tartu University Clinics Foundation and now have a unified organization with a Governing Council that includes government representatives. The dual managerial structure (reporting to the Ministry of Higher Education...Starting at €8.20
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Improving Health Care Access for the Poor: A Case Study of the Washington DC Public Health Care System Reforms (A)
Pate M. A.; Abramson, W.; Ribera, JaumeCase P-1046-EService and Operations ManagementThe Major of Washington must decide how to restructure the health care of the District of Columbia, which has suffered from severe financial crisis. The availability of resources contrasts with its poor health outcomes. The main provider of health care to the uninsured, the Health and Hospitals Public Benefit Corporation is forecasted to exhaust its FY2001 subsidy by the middle of March. A commission has submitted its recommendations, which inclu...Starting at €8.20
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Improving Health Care Access for the Poor: A case Study of the Washington DC Public Health Care Systems Reforms (B)
Pate M. A.; Abramson, W.; Ribera, JaumeCase P-1047-EService and Operations ManagementThe Major of Washington must decide how to restructure the health care of the District of Columbia, which has suffered from severe financial crisis. The availability of resources contrasts with its poor health outcomes. The main provider of health care to the uninsured, the Health and Hospitals Public Benefit Corporation is forecasted to exhaust its FY2001 subsidy by the middle of March. A commission has submitted its recommendations, which inclu...Starting at €5.74
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Martian Rocket Products
Serrano, Alejandro; Ribera, JaumeCase OIT-36-EService and Operations ManagementThe case describes the situation faced by MRP, a manufacturer of parts for the aerospace industry. Mamagers have to decide how many parts of each component should be ordered from the suppliers.Starting at €8.20
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Professionalizing the Sales Force at The Veteran Tree
Villanueva, JulianCase M-1391-EEntrepreneurship, Leadership and People Management, MarketingIn March 2022, Jim Heisser, MD and founder of The Veteran Tree Co, was reflecting on the strong results his company had achieved in recent years. The historical growth in sales and profitability were something to be proud of and-after 2020 which was a disastrous year for the sector due to the pandemic-the company had returned to strong growth in 2021. Jim felt that what started as a small operation with humble goals was now becoming very big. Big...Starting at €8.20
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Refreshing the Orbed Private Label
Villanueva, Julian; Nueno, José Luis; Soldado, PilarCase M-1345-EMarketingFor several weeks Daryl had been spending a lot of time preparing a presentation he would make to the company's executive committee. In the presentation, he would have to make a recommendation on the repositioning of Orbed's store-brand soft drinks. The next day, he had to talk his proposal over with Richard Balmori, the director of the store-brand department, and Joe Rod, Orbed's commercial director. A few months earlier, Sandfer, a British supp...Starting at €8.20