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Amazon's KiranaNow: The Indian Online Grocery Market
Tripti Ghosh Sharma; Satvik Chundru; Rashi Aggarwal; Aadya Gupta; Mayank SinghCase IVEY-9B17M038-EStrategyIn 2015, the Indian retail industry contributed around 10 per cent to India’s gross domestic product, and online retail had a growth rate of 85 per cent. In the same year, food and grocery made up 60 per cent of the Indian retail market, and the online grocery segment was estimated at US$600,000. To capture its share of this market, Amazon India launched its own online grocery arm, KiranaNow, with a marketplace model. As it set out to carve out a...Starting at €8.20
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Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
Israeli, Ayelet; Tauro, Danilo; Gulick, SarahCase HBS-520087-EMarketingThis case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and video content. At its peak, one of its acquisitions had an IPO valuation of almost 1 billion dollars. However, Sizmek struggled with an integration that was taking longer than expect...Starting at €8.20