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Amazon's KiranaNow: The Indian Online Grocery Market
Tripti Ghosh Sharma; Satvik Chundru; Rashi Aggarwal; Aadya Gupta; Mayank SinghCase IVEY-9B17M038-EStrategyIn 2015, the Indian retail industry contributed around 10 per cent to India’s gross domestic product, and online retail had a growth rate of 85 per cent. In the same year, food and grocery made up 60 per cent of the Indian retail market, and the online grocery segment was estimated at US$600,000. To capture its share of this market, Amazon India launched its own online grocery arm, KiranaNow, with a marketplace model. As it set out to carve out a...Starting at €8.20
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Vispera: Visual Intelligence for Retail
Grushka-Cockayne, Yael; Yucaoglu, GamzeCase HBS-620022-EService and Operations ManagementThe case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company's agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the iterations of its technology and its business model, and lays the ground for the competitive outlook. The case provides a detailed overview of how Vispera's technology and its automated vi...Starting at €8.20