This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The Rise and Rise (?) of Walmart (A): Battling Kmart
Casadesus-Masanell, Ramon; Van Den Steen, Eric; Elterman, KarenCase HBS-718431-EStrategyThis case, set in 1990, describes the history of Walmart and asks what competitive strategies Kmart might adopt in response to Walmart's success. It discusses the strategy and organization of both companies in terms of HR practices, store location, distribution, information technology, procurement, pricing, and company culture. This (A) case is the first in a multi-part series that goes on to describe the results of Kmart's competition with Walma...Starting at €8.20
-
Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
Israeli, Ayelet; Tauro, Danilo; Gulick, SarahCase HBS-520087-EMarketingThis case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and video content. At its peak, one of its acquisitions had an IPO valuation of almost 1 billion dollars. However, Sizmek struggled with an integration that was taking longer than expect...Starting at €8.20