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Launching Prius (Spanish version)
Reinhardt, Forest L.; Yao, Dennis; Egawa, MasakoCase HBS-712S03StrategyIn 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the importance of the Prius in Toyota's overall product strategy and explores issues ranging from market structure to competitive advantage and competitive dynamics.Starting at €8.20
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Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
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Nissan Motor Co. Ltd.--2002 (Spanish version)
Yoshino, Michael Y.; Egawa, MasakoCase HBS-304S07StrategyCarlos Ghosn, a former executive vice president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. Having successfully transformed itself, the company faces a series...Starting at €8.20
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Implementing the Nissan Renewal Plan (Spanish version)
Yoshino, Michael Y.; Egawa, MasakoCase HBS-305S10StrategyCarlos Ghosn, a former executive vice-president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. A rewritten version of an earlier case.Starting at €8.20
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Yataro Iwasaki: Founding Mitsubishi (B) (Spanish Version)
Jones, Geoffrey G.; Egawa, Masako; Yamazaki, MayukaCase HBS-811S06EntrepreneurshipEste breve (B) los documentos del caso el destino de Mitsubishi y la compañía naviera NYK después de la muerte de Yataro Iwasaki en 1885. El caso de los suplementos de casos 808-158, "Yataro Iwaski: Fundador Mitsubishi (A)."Starting at €5.74
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La continua transformación de Asahi Glass: implementación del valor económico añadido (EVA)
Desai, Mihir A.; Egawa, Masako; Wang, YanjunCase HBS-207S12FinanceEste caso explora el uso de EVA - valor económico añadido - metodología en Asahi Glass. EVA es uno de los cambios iniciados por el director general dirigida a transformar Asahi Glass de una compañía japonesa tradicional a una firma global. Otros cambios incluyen una reorganización corporativa en grupos empresariales de todo el mundo, el nombramiento de los administradores no japoneses a posiciones clave, y las reformas de gobierno corporativo. La...Starting at €8.20