Implementing the Nissan Renewal Plan (Spanish version)

By Yoshino, Michael Y. / Egawa, Masako

Carlos Ghosn, a former executive vice-president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. A rewritten version of an earlier case.

Collection: HBSP (USA)

Ref: HBS-305S10

Format: PDF

Number of pages: 10

Publication Date: Feb 25, 2003

Language: Spanish

Description

Year: 1999

Geographic Setting: Japan

Industry Setting: Automotive

Implementing the Nissan Renewal Plan (Spanish version)

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Implementing the Nissan Renewal Plan (Spanish version)

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Implementing the Nissan Renewal Plan (Spanish version)

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