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Coca-Cola European Partners. From the Iberian Peninsula to Europe (A) and (B). Teaching Note
Bernal Glez-Villegas, J.; García de Castro, A.; Ocaña Derqui, G.Teaching Note IIST-DGITN-289-E-290-E-ECorporate GovernanceSince the early 1950s and for almost 50 years, the Spanish bottler model for the Atlanta company, The Coca Cola Company, remained almost the same. In 2011, old sounds of merger resonated stronger in Spain driven by the economic environment, changes in the sector and the TCCC President. Despite initial rejections from shareholder families, in June 2013 eight Iberian companies merged to form Coca Cola Iberian Partners. Three years later it took pla...Starting at €0.00
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Coca-Cola European Partners. From the Iberian Peninsula to Europe (B)
Bernal Glez-Villegas, J.; García de Castro, A.; Ocaña Derqui, G.Case IIST-DGI-290-E-ECorporate GovernanceSince the early 1950s and for almost 50 years, the Spanish bottler model for the Atlanta company, The Coca Cola Company, remained almost the same. In 2011, old sounds of merger resonated stronger in Spain driven by the economic environment, changes in the sector and the TCCC President. Despite initial rejections from shareholder families, in June 2013 eight Iberian companies merged to form Coca Cola Iberian Partners. Three years later it took pla...Starting at €5.74
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Coca-Cola European Partners. From the Iberian Peninsula to Europe (A)
Bernal Glez-Villegas, J.; García de Castro, A.; Ocaña Derqui, G.Case IIST-DGI-289-E-ECorporate GovernanceSince the early 1950s and for almost 50 years, the Spanish bottler model for the Atlanta company, The Coca Cola Company, remained almost the same. In 2011, old sounds of merger resonated stronger in Spain driven by the economic environment, changes in the sector and the TCCC President. Despite initial rejections from shareholder families, in June 2013 eight Iberian companies merged to form Coca Cola Iberian Partners. Three years later it took pla...Starting at €8.20
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Un método para el reparto de la acción directiva consecuente a un S.O.P.
Abadía Pocino, Leopoldo; Bultó, Manuel; Calleja, Luis ManuelTechnical Note SMN-694Corporate Governance, Innovation and Change, StrategyEl documento muestra con detalle operativo una metodología experimentada en el terreno real, tanto en empresas de gran tamaño tanto como en pymes y firmas de servicios profesionales, planteando la pregunta: ¿cómo pasar de la estrategia a los encargos directivos susceptibles de quedar bajo la responsabilidad de una persona? Una vez diseñado el plan estratégico de la empresa en forma de SOP (sistema de objetivos y políticas), su proceso de implant...Starting at €8.20
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El puerto de Algeciras y el papel de Andalucia en la logística mundial
Bernal Glez-Villegas, J.; Reina Paniagua, R.; García de Castro, ACase IIST-DGI-337Corporate GovernanceEn 2020 el puerto Tanger Med, en la orilla africana del estrecho de Gibraltar, superó con 5,7 millones de TEU a los puertos españoles de Algeciras y Valencia, quienes habían liderado hasta entonces el tráfico de mercancías en contenedores en el Mediterráneo. Había que preguntarse qué había pasado y qué se debía hacer: ¿hacia dónde íbamos? ¿Solos o acompañados? ¿Quiénes eran competencia y quiénes aliados? ¿Había una estrategia?, ¿Qué papel debía ...Starting at €8.20