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Youku Tudou: Shaping Entertainment and Media in China - Teaching Note
Xi Zhang; Ning SuTeaching Note IVEY-8B21E006-EInformation TechnologiesTeaching Note for product 9B21E006.Starting at €0.00
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Youku Tudou: Shaping Entertainment and Media in China
Xi Zhang; Ning SuCase IVEY-9B21E006-EInformation TechnologiesBoth founded in the mid-2000s as two of China’s earliest online video platforms and both emphasizing creative, original content, Youku and Tudou enjoyed popularity among China’s young netizens, while constantly battling each other for market leadership. Both firms went public, on the NYSE and Nasdaq respectively. Facing China’s hyper-competitive online video market, the twin firms decided to engage in a series of transactions, including a merger ...Starting at €8.20
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¿Cómo utilizar el <i>big data</i> para diseñar experiencias?
Margolis, Abby; Káganer, EvgenyArticle ART-2674Information Technologies, Innovation and ChangeDicen los expertos que los datos personales son el petróleo del siglo XXI. Pero por mucho bombo que se dé al big data, los consumidores se quejan de lo poco que cuentan y de lo mal que las empresas utilizan sus datos. La razón es que muchas siguen extrayendo información con el objetivo de racionalizar los procesos de negocio, olvidándose de una pieza esencial del puzle de la economía de los datos: las personas. Este artículo resume los hallazgos ...Starting at €8.20
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Why All Companies Need a Data Experience Designer
Margolis, Abby; Káganer, EvgenyArticle ART-2674-EInformation Technologies, Innovation and ChangePundits have dubbed personal data "the new oil" of the 21st century. Yet for all the hype surrounding big data, people complain they have less meaning and are frustrated with how poorly brands leverage their information. That's because many companies still mine data with the end goal of streamlining business processes, largely neglecting an essential piece in the data economy puzzle: the person. This article summarizes the findings of a global re...Starting at €8.20