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Prediction Markets at Google (Spanish version)
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-612S12Information TechnologiesIn its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.Starting at €8.20
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Market Design in Online Businesses, Module Note
Coles, Peter A.Case HBS-911066-EInformation Technologies"Market Design in Online Businesses" characterizes the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and helps equip entrepreneurs with tools to overcome these obstacles. Key principles include ensuring thickness, alleviating congestion stemming from overuse, addressing asymmetric information, ensuring that it is safe and straightforward for users to participate, and designing monetization strategies that do...Starting at €8.20
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Buckman Laboratories (A) (Spanish version)
Fulmer, William E.Case HBS-802S02Information TechnologiesEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Explora la implementación de un sistema de gestión del conocimiento de vanguardia en una de tamaño mediano, compañía de especialidades químicas. La iniciativa, que se inició a principios de 1990, ha re...Starting at €8.20
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Buckman Laboratories (B) (Spanish version)
Fulmer, William E.Case HBS-802S03Information TechnologiesComplementa el caso (A).Starting at €5.74
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Prediction Markets at Google
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-607088-EInformation TechnologiesIn its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.Starting at €8.20
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The Online Economy--Strategy and Entrepreneurship Course Architecture Note
Coles, Peter A.; Edelman, BenjaminCase HBS-911069-EInformation TechnologiesThis note provides an overview of the Harvard Business School course "The Online Economy: Strategy and Entrepreneurship." It covers the framework for the course, key principles within each course module, and a synopsis of each case, along with the lessons the case is meant to convey.Starting at €8.20