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Mango
Castrillo, Ricardo; Nueno, José LuisCase M-1136-EInformation Technologies, MarketingMango, a company now a household name to women in more than 50 countries around the world, traces its roots back to the 1970s, when Isak Andic Ermay, born in Istanbul of Sephardi origins, started selling shirts imported from Turkey in the "Mercadillo de Balmes", a kind of pocket-size Carnaby Street just off Balmes Street in Barcelona. Andic's business flourished, prompting him to create his own clothing label. And so he gradually built up a whole...Starting at €8.20
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Aibnb (A) and (B), Teaching Note
Edelman, Benjamin; Luca, MichaelTeaching Note HBS-912021-EInformation TechnologiesTeaching Note for 912019 and 912020.Starting at €0.00
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Airbnb (A) (Spanish version)
Edelman, Benjamin; Luca, MichaelCase HBS-914S09Information TechnologiesAfter widely-publicized complaints of destructive guests and unreliable hosts, online apartment rental site Airbnb explores mechanisms to facilitate trust between guests and hosts. Flexible online reputation systems can collect and share information with ease, but Airbnb must decide which information guests and hosts should have to provide and how much flexibility each should have in selecting whom to do business with. A full-featured system coul...Starting at €8.20
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Mango
Castrillo, Ricardo; Nueno, José LuisCase M-1136Information Technologies, MarketingMango, la empresa que hoy conocen las mujeres de más de 50 países en todo el mundo, empezó a gestarse en la década de los setenta cuando Isak Andic Ermay, nacido en Estambul de origen sefardí, vendía camisas que importaba de Turquía en "El Mercadillo de Balmes". El negocio de Andic prosperó con rapidez y ello le decidió a crear su propia marca de ropa. Así surgió un negocio al por mayor, siguiendo su propio concepto de moda. Probablemente, hace d...Starting at €8.20
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Airbnb (A)
Edelman, Benjamin; Luca, MichaelCase HBS-912019-EInformation TechnologiesAfter widely-publicized complaints of destructive guests and unreliable hosts, online apartment rental site Airbnb explores mechanisms to facilitate trust between guests and hosts. Flexible online reputation systems can collect and share information with ease, but Airbnb must decide which information guests and hosts should have to provide and how much flexibility each should have in selecting whom to do business with. A full-featured system coul...Starting at €8.20
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Airbnb (B) (Spanish version)
Edelman, Benjamin; Luca, MichaelCase HBS-914S14Information TechnologiesSupplements the (A) case.Starting at €5.74
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Algorithms Need Managers, Too
Luca, Michael; Kleinberg, Jon; Mullainathan, SendhilArticle HBS-R1601H-EInformation TechnologiesAlgorithms tend to be myopic. They focus on the data at hand--which often pertains just to short-term outcomes. Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on maximizing click-throughs, sites quickly become choked with low-quality con...Starting at €8.20
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Fixing Discrimination in Online Marketplaces
Fisman, Ray; Luca, MichaelArticle HBS-R1612G-EInformation TechnologiesOnline marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of internet commerce, the relative anonymity of transactions did make it harder for participants to discriminate. But as listings began to include photos, names, and other means of identification, bias emerged in areas ranging from labor markets to credit applications to hous...Starting at €8.20
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Airbnb (B)
Edelman, Benjamin; Luca, MichaelCase HBS-912020-EInformation TechnologiesSupplements the (A) case.Starting at €5.74