Mango

Mango, a company now a household name to women in more than 50 countries around the world, traces its roots back to the 1970s, when Isak Andic Ermay, born in Istanbul of Sephardi origins, started selling shirts imported from Turkey in the "Mercadillo de Balmes", a kind of pocket-size Carnaby Street just off Balmes Street in Barcelona. Andic's business flourished, prompting him to create his own clothing label. And so he gradually built up a wholesale business, following his own idea of fashion. Back then Isak Andic could hardly have imagined that by 2001 he and his brother would be at the cutting edge of apparel exports in Spain, heading one of Europe's most widely imitated fashion chains, and one still full of potential.

Collection: IESE (España)
Ref: M-1136-E
Format: PDF
Number of pages: 35
Publication Date: Nov 19, 2001
Language: English, Spanish

Description

Mango, a company now a household name to women in more than 50 countries around the world, traces its roots back to the 1970s, when Isak Andic Ermay, born in Istanbul of Sephardi origins, started selling shirts imported from Turkey in the "Mercadillo de Balmes", a kind of pocket-size Carnaby Street just off Balmes Street in Barcelona. Andic's business flourished, prompting him to create his own clothing label. And so he gradually built up a wholesale business, following his own idea of fashion. Back then Isak Andic could hardly have imagined that by 2001 he and his brother would be at the cutting edge of apparel exports in Spain, heading one of Europe's most widely imitated fashion chains, and one still full of potential.
Read more
Year: 2001
Geographic Setting: España

Mango

Options of use
Number of copies
- +
As low as €8.20

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.
You'll be able to order once your profile has been validated.
Add to wishlist

Leave your rating

"Mango"