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Glovo 1.0: Iniciando un nuevo modelo de negocio en el ultra-competitivo mercado de la última milla
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyEn el contexto de la revolución digital y el uso masivo de dispositivos inteligentes conectados a Internet, los hábitos de consumo han cambiado radicalmente. Actualmente, una gran parte de la población compra desde su casa, y los consumidores pueden comparar y elegir productos entre una gran variedad de opciones y vendedores, por lo que la competencia es feroz. Las empresas locales, como los restaurantes, ya no compiten solo con la tienda de al l...Starting at €8.20
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Glovo 2.0: Pivoting to a new Business Model
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1684-ECorporate Governance, Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyThe last-mile food-delivery market is on the rise. The trend is clear: every day, more people are using apps to buy things and order food from their mobile phone. Local restaurants and other businesses have seen an opportunity to sell their products and services to a market that, until recently, was unattainable. More and more competitors have entered this sector but only a few survive for long. Relying on a competitive business model seems to be...Starting at €8.20
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El caso HBR: Código abierto: salvación o suicidio
Wilson, Scott; Kambil, AjitArticle HBS-R0804AInformation TechnologiesAmp arriba, un popular juego de música electrónica, es una idea original de programadores preciados de KMS, que ahora pasan su tiempo tratando de mantener a los clientes deslumbrados con las actualizaciones. Pero un par de empresas de nueva creación han arrancado la idea de usar su propio código - que es de código abierto. Ahora están exigiendo que flotan KMS con la marea alta y unirse a la comunidad de código abierto. ¿Cómo puede la empresa gana...Starting at €8.20
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Open Source: Salvation or Suicide? (HBR Case Study and Commentary)
Wilson, Scott; Kambil, AjitArticle HBS-R0804A-EInformation TechnologiesAmp Up, a wildly popular electronic-music game, is the brainchild of KMS's cherished programmers, who now spend their time trying to keep customers dazzled with upgrades. But a couple of start-ups have ripped off the idea using their own code - which is open source. Now they're demanding that KMS float with the rising tide and join the open-source community. How could the company make money without its IP? And why should it try? Four experts comm...Starting at €8.20
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Open Source: Salvation or Suicide (HBR Case Study)
Wilson, Scott; Kambil, AjitArticle HBS-R0804X-EInformation TechnologiesAmp Up, a wildly popular electronic-music game, is the brainchild of KMS's cherished programmers, who now spend their time trying to keep customers dazzled with upgrades. But a couple of start-ups have ripped off the idea using their own code - which is open source. Now they're demanding that KMS float with the rising tide and join the open-source community. How could the company make money without its IP? And why should it try? Four experts comm...Starting at €8.20
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Open Source: Salvation or Suicide (Commentary for HBR Case Study)
Wilson, Scott; Kambil, AjitArticle HBS-R0804Z-EInformation TechnologiesAmp Up, a wildly popular electronic-music game, is the brainchild of KMS's cherished programmers, who now spend their time trying to keep customers dazzled with upgrades. But a couple of start-ups have ripped off the idea using their own code - which is open source. Now they're demanding that KMS float with the rising tide and join the open-source community. How could the company make money without its IP? And why should it try? Four experts comm...Starting at €8.20
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Glovo 2.0: Pivotando Hacia Un Nuevo Modelo De Negocio
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1684Corporate Governance, Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, Strategyel último tramo de la distribución de alimentos es un mercado en auge. La tendencia es clara: cada día, más personas usan aplicaciones para comprar cosas y piden comida desde su teléfono móvil. Entre otras empresas, los restaurantes han visto la oportunidad de vender sus productos y servicios a un mercado que, hasta hace poco, era inalcanzable. Cada vez más competidores se van incorporando a este sector, pero solo unos pocos sobreviven. Disponer ...Starting at €8.20
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Glovo 1.0: Launching a New Business Model in the Ultra-Competitive Last-Mile Delivery Landscape
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683-EDecision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €8.20