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Imaginarium
Berasategui Rodríguez, Laureano; Parés Canalias, Francisco; Renart, Lluís G.Case M-1173Information Technologies, MarketingA primeros de marzo de 2001, el presidente de Imaginarium se plantea las principales decisiones a tomar sobre la estrategia comercial de su empresa. Imaginarium es una cadena de 161 jugueterías, de las cuales 53 son tiendas propias y 108 tiendas franquiciadas. De ellas, 112 están en España y otras 49 en otros nueve países. Los principales dilemas de estrategia comercial parecen centrados sobre: 1) el proceso de internacionalización y desarrollo d...Starting at €8.20
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Xbed: The Dual-Sharing Platform Disrupting China's Hospitality Industry - Teaching Note
Chunmian Ge; Xiao Xiao; Ning Su; Zhihong LiTeaching Note IVEY-8B18E009-EInformation TechnologiesTeaching note for product 9B18E009.Starting at €0.00
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Imaginarium
Berasategui Rodríguez, Laureano; Parés Canalias, Francisco; Renart, Lluís G.Case M-1173-EInformation Technologies, MarketingIn early March 2001, the president of Imaginarium was mulling over the main decisions he had to take regarding his company's commercial strategy. Imaginarium is a chain of 161 toy stores, of which 53 are its own, and 108 are franchised. Of these, 112 are in Spain and 49 are spread across nine other countries. The dilemmas for the commercial strategy are: 1) the chain's internationalization and development program; 2) the launch of a new web page ...Starting at €8.20