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Imaginarium
Berasategui Rodríguez, Laureano; Parés Canalias, Francisco; Renart, Lluís G.Case M-1173Information Technologies, MarketingA primeros de marzo de 2001, el presidente de Imaginarium se plantea las principales decisiones a tomar sobre la estrategia comercial de su empresa. Imaginarium es una cadena de 161 jugueterías, de las cuales 53 son tiendas propias y 108 tiendas franquiciadas. De ellas, 112 están en España y otras 49 en otros nueve países. Los principales dilemas de estrategia comercial parecen centrados sobre: 1) el proceso de internacionalización y desarrollo d...Starting at €8.20
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La retirada audaz
Adner, Ron; Snow, Daniel C.Article HBS-R1003EInformation TechnologiesUna nueva tecnología superior emerge en el horizonte, amenazando su negocio existente. ¿Se esfuerza por hacer una transición sin problemas al mismo o, tal vez, intenta luchar y derrotarlo? Ambas respuestas pueden perder estrategias. Una tercera frecuencia superior, opción, es una de "retiro negrita", con lo cual sus cedes empresa más de mercados establecida a la nueva tecnología, dominante y en lugar perseguir el posiciones menos vulnerables - no...Starting at €8.20
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Bold Retreat: A New Strategy for Old Technologies
Adner, Ron; Snow, Daniel C.Article HBS-R1003E-EInformation TechnologiesA superior new technology emerges on the horizon, threatening your existing business. Do you strive to make a seamless transition to it or, perhaps, try to fight and defeat it? Both of those responses can be losing strategies. A third, frequently superior, option is one of "bold retreat," whereby your company cedes most of the established market to the new, dominant technology and instead pursues less vulnerable positions - not as a "turn tail an...Starting at €8.20
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Imaginarium
Berasategui Rodríguez, Laureano; Parés Canalias, Francisco; Renart, Lluís G.Case M-1173-EInformation Technologies, MarketingIn early March 2001, the president of Imaginarium was mulling over the main decisions he had to take regarding his company's commercial strategy. Imaginarium is a chain of 161 toy stores, of which 53 are its own, and 108 are franchised. Of these, 112 are in Spain and 49 are spread across nine other countries. The dilemmas for the commercial strategy are: 1) the chain's internationalization and development program; 2) the launch of a new web page ...Starting at €8.20