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Imaginarium
Berasategui Rodríguez, Laureano; Parés Canalias, Francisco; Renart, Lluís G.Case M-1173Information Technologies, MarketingA primeros de marzo de 2001, el presidente de Imaginarium se plantea las principales decisiones a tomar sobre la estrategia comercial de su empresa. Imaginarium es una cadena de 161 jugueterías, de las cuales 53 son tiendas propias y 108 tiendas franquiciadas. De ellas, 112 están en España y otras 49 en otros nueve países. Los principales dilemas de estrategia comercial parecen centrados sobre: 1) el proceso de internacionalización y desarrollo d...Starting at €8.20
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¿El 'crowdfunding' es una opción válida para tu negocio?
Eufinger, ChristianArticle ART-3201Finance, Information TechnologiesEl o financiación colectiva es uno de los segmentos de mayor crecimiento del sector financiero. Aunque estas alternativas de financiación no son en absoluto perfectas, tienen puntos fuertes que la banca tradicional haría bien en tener presentes: son ágiles, personalizadas, eficientes, transparentes y se basan en la reputación y no solo en el crédito o la garantía. Es decir, son humanas.Starting at €8.20
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Could Crowdfunding Be Right for Your Business?
Eufinger, ChristianArticle ART-3201-EFinance, Information TechnologiesCrowdfunding is among the fastest growing segments in the financial industry. This article, based on research and teaching at IESE in this emerging area, outlines the various options currently on the market. Although these funding alternatives are by no means perfect, they have several strengths that traditional banks would do well to bear in mind: nimble, personalized, efficient, accountable, transparent, character-based as opposed to purely col...Starting at €8.20
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Imaginarium
Berasategui Rodríguez, Laureano; Parés Canalias, Francisco; Renart, Lluís G.Case M-1173-EInformation Technologies, MarketingIn early March 2001, the president of Imaginarium was mulling over the main decisions he had to take regarding his company's commercial strategy. Imaginarium is a chain of 161 toy stores, of which 53 are its own, and 108 are franchised. Of these, 112 are in Spain and 49 are spread across nine other countries. The dilemmas for the commercial strategy are: 1) the chain's internationalization and development program; 2) the launch of a new web page ...Starting at €8.20