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Imaginarium
Berasategui Rodríguez, Laureano; Parés Canalias, Francisco; Renart, Lluís G.Case M-1173Information Technologies, MarketingA primeros de marzo de 2001, el presidente de Imaginarium se plantea las principales decisiones a tomar sobre la estrategia comercial de su empresa. Imaginarium es una cadena de 161 jugueterías, de las cuales 53 son tiendas propias y 108 tiendas franquiciadas. De ellas, 112 están en España y otras 49 en otros nueve países. Los principales dilemas de estrategia comercial parecen centrados sobre: 1) el proceso de internacionalización y desarrollo d...Starting at €8.20
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Netflix Inc.: The Disruptor Faces Disruption
Chris Kemerer; Brian DunnCase IVEY-9B17E016-EInformation TechnologiesNetflix Inc. (Netflix) had surpassed Blockbuster, the previous movie rental leader, before making the successful transition to digital delivery of video content. But despite Netflix's success, in 2017, numerous competitors, including both established, mainstream content producers and digital upstarts, were making it difficult for Netflix to recreate its earlier dominance. Critics pointed to Netflix’s slowing acquisition of subscribers and acceler...Starting at €8.20
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Netflix Inc.: The Disruptor Faces Disruption - Teaching Note
Chris Kemerer; Brian DunnTeaching Note IVEY-8B17E016-EInformation TechnologiesTeaching note for product 9B17E016.Starting at €0.00
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Imaginarium
Berasategui Rodríguez, Laureano; Parés Canalias, Francisco; Renart, Lluís G.Case M-1173-EInformation Technologies, MarketingIn early March 2001, the president of Imaginarium was mulling over the main decisions he had to take regarding his company's commercial strategy. Imaginarium is a chain of 161 toy stores, of which 53 are its own, and 108 are franchised. Of these, 112 are in Spain and 49 are spread across nine other countries. The dilemmas for the commercial strategy are: 1) the chain's internationalization and development program; 2) the launch of a new web page ...Starting at €8.20