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Panorámica de las subastas en línea
Noboa, Fabrizio; Ricart, Joan Enric; Valor Sabatier, JosepTechnical Note SIN-35Information Technologies, Knowledge and CommunicationEstudio del desarrollo de las subastas on-line en Europa.Starting at €8.20
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Amul's IT-Enabled Service Delivery to Dairy Farmers - Teaching Note
Harekrishna Misra; S. R. AsokanTeaching Note IVEY-8B16E020-EInformation TechnologiesTeaching Note for product 9B16E020.Starting at €0.00
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eDreams: Real People, Great Vacations
Noboa, Fabrizio; Cassiman, BrunoCase DG-1386-EInformation TechnologiesThe case analyses the positioning of an online travel agency headquartered in Spain and with presence in four major European travel markets (Italy, Spain, France and the United Kingdom). It describes the role played by all the agents that play a role in the travel industry value system and discusses how they are currently trying to create and appropriate value. The firm has to face the decision of how to combine the offline and online spaces to b...Starting at €8.20
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eDreams: Real People, Great Vacations
Noboa, Fabrizio; Cassiman, BrunoCase DG-1386Information TechnologiesEl caso analiza el posicionamiento de una agencia de viajes "on-line" con sede en España y presencia en cuatro importantes mercados europeos de viajes (Italia, España, Francia y Reino Unido). Describe el papel desempeñado por todos los agentes que juegan un papel en el sistema de valor del sector de los viajes y aborda cómo están tratando de crear y apropiarse de valor. La compañía tiene que afrontar la decisión de cómo combinar los espacios "off...Starting at €8.20
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Amul's IT-Enabled Service Delivery to Dairy Farmers
Harekrishna Misra; S. R. AsokanCase IVEY-9B16E020-EInformation Technologies, StrategyKaira District Co-operative Milk Producers’ Union Limited (Kaira Union), a member union of the popular dairy brand Amul, was using information technology (IT)-enabled services to benefit individual dairy farmers with very small herd sizes in India. The technical inputs, such as veterinary services, were provided through veterinary centres located near clusters of villages. To improve service delivery, better manage inventory, deploy veterinarians...Starting at €8.20