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I-Star: Expanding in North America
William Wei; Xiaohua Yang; Roger Chen; Kimberley Howard; Stanley KwongCase IVEY-9B12M041-EInformation Technologies, Marketing, StrategyThe president of I-Star America, Inc. and vice-president of I-Star Corporation reflected on the success of I-Star in the Chinese and Japanese IT markets and the challenges of increasing market share in North America, one of the largest markets in the world. I-Star was expected to grow about 30 per cent in the next few years, and the president considered whether the strategy used in Japan could be applied to North America.Many Chinese firms that e...Starting at €8.20
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Jucai Human Resource Development: Empowering through Data
Haibo Hu; Yiqin Wang; Chen Liu; Meiju Fei; Fan Yu; William Wei; Victor BilodeauCase IVEY-W25807-EInformation Technologies, StrategyThe founder of Jucai Human Resources Development Co., Ltd. had witnessed the development of China’s human resources service industry over the previous 20 years. In the company’s early stages, it had mainly relied on the advantage of information asymmetry of the Internet to carry out online recruitment services. But from 2015, the founder became interested in and confident about the prospects of providing a talent assessment service for public ins...Starting at €8.20
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Jucai Human Resource Development: Empowering through Data - Teaching Note
Haibo Hu; Yiqin Wang; Chen Liu; Meiju Fei; Fan Yu; William Wei; Victor BilodeauTeaching Note IVEY-W25808-EInformation Technologies, StrategyTeaching note for product W25807.Starting at €0.00
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Carefirst: the INTEGRATE Care Model
Linying Dong; Alice MuiCase IVEY-9B20E005-EInformation TechnologiesIn 2019, the chief executive officer of Carefirst Seniors & Community Services Association (Carefirst) was sitting in her modest office near Toronto, Ontario, Canada, looking back on 22 years of providing health care services to seniors and other clients in the Toronto area. Demand for its services had been growing steadily, as Canada’s aging population continued to increase in numbers. The 2016 census reported that seniors outnumbered children f...Starting at €8.20
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SmoothPay: Growing a Mobile Payment User Base
Jacob Halliday; Linying DongCase IVEY-9B16E032-EEntrepreneurship, Information TechnologiesSmoothPay, a 14-people start-up in Canada that offered mobile payment and loyalty solutions, enjoyed initial achievements after its launch in 2014. In less than two years, through industry partnerships and community engagement, SmoothPay grew to have over 100 merchants in its system, with over 5,000 users. However, the future was full of risks and uncertainty: businesses and consumers in Canada were both slow in adopting mobile payments, and, as ...Starting at €8.20