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MarcPoint: Strategizing with Big Data
Wei Zhang; Liang Li; Ning Su; Ji-Ye MaoCase IVEY-9B19E012-EEntrepreneurship, Information Technologies, StrategyAs Shanghai MarcPoint Information Technology Co. Ltd. (MarcPoint) celebrated its fifth anniversary, its founder was quite pleased by what the company had achieved. MarcPoint was a start-up that offered marketing research services by analyzing user-generatStarting at €8.20
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MarcPoint: Strategizing with Big Data - Teaching Note
Wei Zhang; Liang Li; Ning Su; Ji-Ye MaoTeaching Note IVEY-8B19E012-EInformation TechnologiesTeaching note for product 9B19E012.Starting at €0.00
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Nortel - Re-inventing I/S (Spanish version)
E.F. Peter Newson; Olga VolkoffCase IVEY-9A97ES01Information TechnologiesCon los cambios en tecnologia y el ambiente, Nortel ha tenido que desarrollarse de una compania que vende una coleccion de productos de la telecomunicacion a una compania que venda los paquetes integrados de productos que satisfagan necesidades especificas del cliente. En el pasado, I/S se ha separado a traves de las varias divisiones de producto, soportando una estructura corporativa altamente descentralizada. Ahora se ha encargado de transforma...Starting at €8.20