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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanTeaching Note MT-34-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was preparing itself for the launch of a new business: mobile payment services. Mobile payment involves transactions between consumers and merchants, or among consumers, using their mobilie phones, and the emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. Yet, ALU...Starting at €0.00
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Nortel - Re-inventing I/S (Spanish version)
E.F. Peter Newson; Olga VolkoffCase IVEY-9A97ES01Information TechnologiesCon los cambios en tecnologia y el ambiente, Nortel ha tenido que desarrollarse de una compania que vende una coleccion de productos de la telecomunicacion a una compania que venda los paquetes integrados de productos que satisfagan necesidades especificas del cliente. En el pasado, I/S se ha separado a traves de las varias divisiones de producto, soportando una estructura corporativa altamente descentralizada. Ahora se ha encargado de transforma...Starting at €8.20