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Nortel - Re-inventing I/S (Spanish version)
E.F. Peter Newson; Olga VolkoffCase IVEY-9A97ES01Information TechnologiesCon los cambios en tecnologia y el ambiente, Nortel ha tenido que desarrollarse de una compania que vende una coleccion de productos de la telecomunicacion a una compania que venda los paquetes integrados de productos que satisfagan necesidades especificas del cliente. En el pasado, I/S se ha separado a traves de las varias divisiones de producto, soportando una estructura corporativa altamente descentralizada. Ahora se ha encargado de transforma...Starting at €8.20
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Nestlé: A Social Media Nightmare (A)
Jana Seijts; Benjamin BigioCase IVEY-9B10M103-EInformation Technologies, StrategyAs the largest food and drink company in the world, Nestlé S.A. prided itself on a solid reputation built over the past 150 years. On March 17, 2010, the chairman of the board of directors was surprised by a YouTube video created by the environmental activist group Greenpeace. The graphic and provocative video criticized Nestlé for its use of palm oil in Nestlé products. It helped Greenpeace make a bold statement: Nestlé products were leading to ...Starting at €8.20
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Nestlé: A Social Media Nightmare (B)
Jana Seijts; Benjamin BigioCase IVEY-9B10M104-EInformation Technologies, StrategyThis case is a supplement to Nestlé: A Social Media Nightmare (A).Starting at €5.74