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Dow Chemical Co.: Big Data in Manufacturing - Teaching Note
Mustapha Cheikh-Ammar; Nicole R.D. Haggerty; Darren Meister; Ramasastry ChandrasekharTeaching Note IVEY-8B17E014-EInformation TechnologiesTeaching note for product 9B17E014.Starting at €0.00
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¿Cómo estás? ¡Pregúntale al ratón!
Schneider, ChristophArticle ART-3455Information TechnologiesDescubre cómo las empresas pueden aprovechar los datos que generamos cuando interactuamos con la tecnología para mejorar la experiencia de usuario e incluso detectar fraudes.Starting at €8.20
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How are you feeling? Ask your computer mouse!
Schneider, ChristophArticle ART-3455-EInformation TechnologiesHow businesses can use the data that users generate while interacting with technology to improve the user experience and even detect fraud.Starting at €8.20
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Dow Chemical Co.: Big Data in Manufacturing
Mustapha Cheikh-Ammar; Nicole R.D. Haggerty; Darren Meister; Ramasastry ChandrasekharCase IVEY-9B17E014-EInformation Technologies, StrategyIn 2012, a pilot study undertaken by the data services team of the Dow Chemical Company in the polymer division of the multinational company’s Midland, Michigan, plant had revealed an uncanny trend on the company’s shop floor. Plant engineers were working for the data; the data was not working for them. The data services director saw an opportunity to reverse the trend through the deployment of big data capabilities and, more specifically, enterp...Starting at €8.20