This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Nuevecitas.com
Fité, Rosa María; Nueno, PedroCase E-75-EEntrepreneurship, Information Technologies, MarketingIn September 2004 Enrique Quemada and Juan Luis Somolinos had agreed to discuss the future of Nuevecitas, which had closed its first year's trading with more than 5,000 clients and profits of ?9,875. Nuevecitas used the Internet to sell golf balls recovered from lakes and other golfing articles. The young business had achieved renown right from the start due to its innovative marketing campaigns and low prices, and had become the largest European...Starting at €8.20
-
Dow Chemical Co.: Big Data in Manufacturing - Teaching Note
Mustapha Cheikh-Ammar; Nicole R.D. Haggerty; Darren Meister; Ramasastry ChandrasekharTeaching Note IVEY-8B17E014-EInformation TechnologiesTeaching note for product 9B17E014.Starting at €0.00
-
Nuevecitas.com
Fité, Rosa María; Nueno, PedroCase E-75Entrepreneurship, Information Technologies, MarketingEn septiembre de 2004, Enrique Quemada y Juan Luis Somolinos habían acordado hablar del futuro de Nuevecitas, que había cerrado su primer ejercicio con más de 5.000 clientes y unos beneficios de 9.875 euros. Nuevecitas vendía a través de Internet bolas recuperadas de los lagos de golf y otros artículos relacionados con este deporte. La joven empresa había conseguido desde el principio una gran notoriedad por sus originales campañas de marketing y...Starting at €8.20
-
Dow Chemical Co.: Big Data in Manufacturing
Mustapha Cheikh-Ammar; Nicole R.D. Haggerty; Darren Meister; Ramasastry ChandrasekharCase IVEY-9B17E014-EInformation Technologies, StrategyIn 2012, a pilot study undertaken by the data services team of the Dow Chemical Company in the polymer division of the multinational company’s Midland, Michigan, plant had revealed an uncanny trend on the company’s shop floor. Plant engineers were working for the data; the data was not working for them. The data services director saw an opportunity to reverse the trend through the deployment of big data capabilities and, more specifically, enterp...Starting at €8.20