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Deregulating the Sale of Alcohol in Ontario
Neil Bendle; Ken MarkCase IVEY-9B17A018-EMarketingFollowing a report by the Premier’s Advisory Council on Government Assets in 2015, the sale of beverage alcohol products in Ontario was deregulated: in 2016, 60 grocery stores were licensed to sell beer and cider to consumers. The intention was for up to 450 grocery stores to eventually sell beer and cider products, and for 300 of these stores to also sell wine. The move to deregulate the industry was contentious; the province generated substanti...Starting at €8.20
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Barrick Gold: Eliminating the Gold Hedging Strategy
Murray J. Bryant; Ken MarkCase IVEY-9B11B002-EAccounting and Control, StrategyBarrick Gold, the largest gold producer in the world, has taken steps to eliminate its longstanding gold hedging program. In its early years, Barrick’s hedging program was a key factor allowing the firm to grow amid falling gold prices. But Barrick’s management team faced questions about its hedging program when gold prices started to rise in the 2000s. The case allows students to review Barrick’s hedging program and consider the impact of its de...Starting at €8.20
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Compagnie Financiere Richemont S.A.
Murray J. Bryant; Ken MarkCase IVEY-9B11B003-EAccounting and Control, StrategyA consumer goods analyst has been asked to understand the governance structure and various risks facing Compagnie Financiere Richemont SA, a Swiss-based luxury goods conglomerate. Richemont has emerged as one of the premier luxury brand houses in the world and is controlled by a single person, Johann Rupert. The case describes the development of Richemont and provides information on various aspects of the firm, including its many luxury brand hou...Starting at €8.20
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Capital One: Launching a Mass Media Campaign
Robert J. Fisher; Ken MarkCase IVEY-9B06A005-EMarketingThe senior Brand Manager for Capital One Canada is developing the firm's strategy for its first mass media advertising campaign in Canada. He had been provided with a menu of U.S. and U.K. advertisements - with test results for each - which he can adapt for a Canadian audience. The key decisions the Senior Brand Manager faces includes which customer segment to focus on, what value proposition to signal to this segment, what advertisements should ...Starting at €8.20
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Alliance Grain Traders Inc.: Moving Up the Value Chain (B)
Mark B. Vandenbosch; Ken MarkCase IVEY-9B14A043-EEntrepreneurship, Marketing, StrategySupplement to 9B14A042.Starting at €5.74
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Sunripe Marketplace: A Private Label Strategy
Kyle Murray; Ken MarkCase IVEY-9B07A003-EEntrepreneurship, MarketingThe founder/owner of Sunripe Marketplace (Sunripe) is thinking about the stores' product offerings. He has two fresh produce-focused stores and a unique set of distribution and store-level systems that differentiate Sunripe from other supermarkets. Being a small retailer allows the owner to only choose the best and freshest products for his two stores. His stores have several private labels that customers like. Sunripe's owner must now consider h...Starting at €8.20
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organicKidz: Marketing Strategy
Matthew Thomson; Ken MarkCase IVEY-9B10A023-EEntrepreneurship, MarketingThe founder of organicKidz is trying to create a plan to grow her start-up manufacturing firm. Calgary-based organicKidz is a manufacturer of stainless steel baby bottles and is sold in more than five countries. The founder's challenge is how to convey the superior benefits of her product and manage her retail channels given her limited resources. The setting of the case is at the September 2009 juvenile products tradeshow in the United States wh...Starting at €8.20
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Snap Inc.: Becoming a “Camera Company”
Neil Bendle; Ken MarkCase IVEY-9B19A023-EEntrepreneurship, MarketingIn March 2018, Snap Inc. (Snap), based in Venice, California, and commonly known as Snapchat for its application that allowed users to send photos that disappeared, was looking for ways to grow its user base in the competitive social media platform industry and to differentiate itself from the other major platforms. To do this, it was trying to position itself as a “camera” company and to become relevant to a larger target market: adults aged 25 ...Starting at €8.20
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Snap Inc.: Becoming a “Camera Company” - Teaching Note
Neil Bendle; Ken MarkTeaching Note IVEY-8B19A023-EMarketingTeaching note for product 9B19A023.Starting at €0.00
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An Influencer Strategy for Budweiser in Canada
Mary Weil; Ken MarkCase IVEY-9B19A014-EMarketingIn January 2018, a senior manager at Labatt Breweries of Canada, headquartered in Toronto, was thinking of how to launch an influencer strategy for the Budweiser brand in Canada. The manager needed a strategy to connect with a group of influential bloggers and other influencers in Canada. These influencers’ opinions affected the way different brands were viewed. Getting the influencers on-side would require finesse as Budweiser was typically seen...Starting at €8.20