Sunripe Marketplace: A Private Label Strategy
The founder/owner of Sunripe Marketplace (Sunripe) is thinking about the stores' product offerings. He has two fresh produce-focused stores and a unique set of distribution and store-level systems that differentiate Sunripe from other supermarkets. Being a small retailer allows the owner to only choose the best and freshest products for his two stores. His stores have several private labels that customers like. Sunripe's owner must now consider how to improve the marketing of these private labels.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B07A003-E
Format: PDF
Number of pages: 9
Publication Date: Feb 26, 2007
Language: English
What material is included in this case:
Description
The founder/owner of Sunripe Marketplace (Sunripe) is thinking about the stores' product offerings. He has two fresh produce-focused stores and a unique set of distribution and store-level systems that differentiate Sunripe from other supermarkets. Being a small retailer allows the owner to only choose the best and freshest products for his two stores. His stores have several private labels that customers like. Sunripe's owner must now consider how to improve the marketing of these private labels.
Read more
Year: 2006
Geographic Setting: Canada
Industry Setting: Retail Trade;
Leave your rating
"Sunripe Marketplace: A Private Label Strategy"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals