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Domino’s Pizza Japan: Fortressing or Market Expansion? - Teaching Note
Paul W. Beamish; Colette Southam; Alex BeamishTeaching Note IVEY-8B21M028-EMarketing, StrategyTeaching note for product 9B21M028.Starting at €0.00
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Domino’s Pizza Japan: Fortressing or Market Expansion? (Spanish version)
Paul W. Beamish; Colette Southam; Alex BeamishCase IVEY-W29925Entrepreneurship, MarketingIn late 2018, the chief executive officer and president of Domino's Pizza Japan Inc. was convinced that a substantial expansion in the Japanese market was needed and feasible for continued growth. His company had already grown to nearly 550 stores across Japan, which was over double the number only five years earlier. The company had numerous opportunities to grow further, including opening new markets; opening stores closer to the company's cust...Starting at €8.20
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Atlantic Computer: A Bundle of Pricing Options, Teaching Note
Bharadwaj, Neeraj; Gordon, John B.Teaching Note HBS-2079-EMarketingTeaching Note to (2078). There is a Pricing Marginal Math tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish to review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/pricing/index.htmlStarting at €0.00
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Domino’s Pizza Japan: Fortressing or Market Expansion?
Paul W. Beamish; Colette Southam; Alex BeamishCase IVEY-9B21M028-EMarketing, StrategyIn late 2018, the chief executive officer and president of Domino's Pizza Japan Inc. was convinced that a substantial expansion in the Japanese market was needed and feasible for continued growth. His company had already grown to nearly 550 stores across Japan, which was over double the number only five years earlier. The company had numerous opportunities to grow further, including opening new markets; opening stores closer to the company's cust...Starting at €8.20
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A Bundle of Pricing Options (Spanish version)
Bharadwaj, Neeraj; Gordon, John B.Case HBS-210S12MarketingTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Atlantic Computer, a leading player in the high-end server market, has detected a marketplace opportunity in the basic server segment. They have developed a new server, the Tronn, to meet the needs of this segment. In addition, they ha...Starting at €8.20
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Mattel and the Toy Recalls (B)
Hari Bapuji; Paul W. BeamishCase IVEY-9B08M011-EMarketing, Service and Operations Management, StrategyThis case, which outlines the product recall, is a supplement to Mattel and the Toy Recalls (A).Starting at €5.74
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Mixue: The Asian Tea Industry's Wolf in Sheep's Clothing - Teaching Note
Paul W. Beamish; Julia Hou; Ann KamauTeaching Note IVEY-W34033-EDecision Analysis, MarketingTeaching note for product W34032.Starting at €0.00
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Atlantic Computer: A Bundle of Pricing Options
Bharadwaj, Neeraj; Gordon, John B.Case HBS-2078-EMarketingTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Atlantic Computer, a leading player in tStarting at €8.20
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Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case)
Bharadwaj, Neeraj; Delurgio, Phillip D.Case HBS-4131-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. This case provides students with an opportunity to become familiar with some major strategic issues that firms face when formulating and implementing a sales promotion, including: cannibalization, brand equity erosion, forward-buying, pass-through, and consumer stockpiling. It also provides them an opportuni...Starting at €8.20
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Giant Consumer Products: The Sales Promotion Resource Allocation, Teaching Note
Bharadwaj, Neeraj; Delurgio, Phillip D.Teaching Note HBS-4132-EMarketingTeaching Note for 4131.Starting at €0.00