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Sustainability through Simply Good Jars
Sheri L. Lambert; Sara HonovichCase IVEY-W28631-EEntrepreneurship, MarketingFounded in 2017, Simply Good Jars (SGJ) was launched with the introduction of a unique salad-in-a-jar line of products. The founder, owner, and chief executive officer of SGJ was looking to build a ready-to-eat salad business with a mission of “making better-quality delicious food more attainable.” The SGJ brand promoted healthy, quality ingredients and sustainability. Initially, the product was tested in various locations, including vending mach...Starting at €8.20
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La Compañía Jamestown
Shapiro, Benson P.; Hoff, Edward J.Case HBS-504S27MarketingEn mayo de 1983 Sra. Katherine O'Brien, vicepresidente de marketing, se debe decidir si Jamestown suspender el uso de representantes independientes en favor de una fuerza de ventas directa de las empresas. Jamestown vende vajilla de gres informal a través de los grandes almacenes y de regalo. Un reescrito versión de un caso anterior.Starting at €8.20
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Soom Foods: Zooming Out for A Booming Supply Chain
Neha Mittal; Sheri Lambert; Sara HonovichCase IVEY-W27963-EMarketing, StrategyFounded in 2013 by sisters Shelby, Jackie, and Amy Zitelman, Philadelphia-based Soom Foods (Soom) aimed to educate US consumers on tahini and make the product a staple in US pantries. By 2021, the business had grown into a multimillion-dollar revenue company and had achieved national distribution through an omni-channel sales effort. However, Soom’s reliance on the single-source Ethiopian Humera sesame seed to prepare its high-quality tahini had ...Starting at €8.20
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Breastcancer.org: Fundraising Challenges of a Social Enterprise in a Crowded Market
Sheri Lambert; Sara HonovichCase IVEY-W25827-EEntrepreneurship, MarketingBreastcancer.org (BCO), a small, Pennsylvania-based non-profit organization with a $5.4 million annual budget in 2020, was looking ahead several months to the start of Pink October (also known as Breast Cancer Awareness Month). Unlike the many non-profits that focused on medical research to find a cure for breast cancer, BCO was dedicated to helping patients and their caregivers make sense of complex information, and it had established a digital ...Starting at €8.20
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Nestlé S.A.: International Marketing (A) (Spanish Version)
Quelch, John A.; Hoff, Edward J.Case HBS-506S19MarketingUn alto directivo en la sede de Nestlé está revisando el papel del personal de marketing central con respecto a las empresas operativas de Nestlé en todo el mundo. Se presentan dos ejemplos específicos de la función del personal central en la orientación de la publicidad y el envasado de las decisiones de las empresas que operan.Starting at €8.20
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Sustainability through Simply Good Jars - Teaching Note
Sheri Lambert; Sara HonovichTeaching Note IVEY-W28632-EMarketing, StrategyTeaching note for product W28631.Starting at €0.00