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Case

La Compañía Jamestown

By Shapiro, Benson P. / Hoff, Edward J.

Marketing

En mayo de 1983 Sra. Katherine O'Brien, vicepresidente de marketing, se debe decidir si Jamestown suspender el uso de representantes independientes en favor de una fuerza de ventas directa de las empresas. Jamestown vende vajilla de gres informal a través de los grandes almacenes y de regalo. Un reescrito versión de un caso anterior.

Collection: HBSP (USA)

Ref: HBS-504S27

Format: PDF

Number of pages: 22

Publication Date: Aug 29, 1983

Language: Spanish

Review date: May 20, 1985

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Description

Year: 1983

Geographic Setting: United States

Industry Setting: Housewares

La Compañía Jamestown

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La Compañía Jamestown

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La Compañía Jamestown

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