This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Customer Lifetime Social Value (CLSV)
Ofek, Elie; Libai, Barak; Muller, EitanCase HBS-518077-EMarketingOne of the hallmarks of the digital revolution is the rise of the socially-connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of each customer to the firm it is no longer sufficient to only consider a customer's worth in terms of the discounted cash flows he or she provides through direct payments, it is also cr...Starting at €8.20
-
Ride-Hailing Services: Forecasting Uber's Growth
Ofek, Elie; Muller, Eitan; Libai, BarakCase HBS-519097-EMarketingStarting at €8.20
-
Customer Lifetime Social Value (CLSV), Teaching Note
Ofek, Elie; Libai, Barak; Muller, EitanTeaching Note HBS-521081-EMarketingTeaching note for 518077.Starting at €0.00
-
How Leaders Can Drive Sales
Capon, Noel; Senn, Christoph; Chung, Doug J.; Cespedes, Frank V.Article HBS-R2102B-EMarketing"When CEOs Make Sales Calls," "How to Shift from Selling Products to Selling Services," and "Selling After the Crisis."Starting at €8.20