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Wells Fargo & Co.: Respect Your Customers (A)
Quelch, John A.; Lu, IreneCase HBS-517131-EMarketingStarting at €8.20
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Wells Fargo & Co.: Respect Your Customers (B)
Quelch, John A.; Lu, IreneCase HBS-517132-EMarketingStarting at €5.74
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Theranos: Small Volume Blood Testing (B)
Quelch, John A.; Lu, IreneCase HBS-517128-EMarketingSupplement to case 517127.Starting at €5.74
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Theranos: Small Volume Blood Testing (A)
Quelch, John A.; Lu, IreneCase HBS-517127-EMarketingStarting at €8.20
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23andMe: Genetic Testing for Consumers (C)
Quelch, John A.; Lu, Irene; Boudreau, Emily C.Case HBS-517129-EMarketingSupplement to case 514086.Starting at €5.74
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How Leaders Can Drive Sales
Capon, Noel; Senn, Christoph; Chung, Doug J.; Cespedes, Frank V.Article HBS-R2102B-EMarketing"When CEOs Make Sales Calls," "How to Shift from Selling Products to Selling Services," and "Selling After the Crisis."Starting at €8.20