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Mountain Man Brewing Co.: Bringing the Brand to Light, Teaching Note
Kindley, James T.; Abelli, Heide; Reinbergs, IndraTeaching Note HBS-2072-EMarketingTeaching Note to (2067). There is a Web Metrics tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish to review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/breakeven/index.htmlStarting at €0.00
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Procter & Gamble Co. (A) (Spanish version)
Quelch, John A.; Court, Alice M.Case HBS-502S07MarketingAn associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial information on the Procter & Gamble brand management organization.Starting at €8.20
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Bringing the Brand to Light (Spanish version)
Abelli, HeideCase HBS-209S11MarketingTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Chris Prangel, a recent MBA graduate, has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company, a family-owned business he stands to inherit in five years. Mountain Man brews just one beer,...Starting at €8.20
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Mountain Man Brewing Co.: Bringing the Brand to Light
Abelli, HeideCase HBS-2069-EMarketingTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Chris Prangel, a recent MBA graduate, haStarting at €8.20