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Case

Procter & Gamble Co. (A) (Spanish version)

By Quelch, John A. / Court, Alice M.

Marketing

An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial information on the Procter & Gamble brand management organization.

Collection: HBSP (USA)

Ref: HBS-502S07

Format: PDF

Number of pages: 36

Publication Date: Aug 8, 2002

Language: Spanish

Review date: Nov 15, 1991

What material is included in this case:

Other supplements

Description

Year: 1982

Geographic Setting: United States

Industry Setting: Retail trade

Procter & Gamble Co. (A) (Spanish version)

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Procter & Gamble Co. (A) (Spanish version)

What material is included in this case:

Description

Procter & Gamble Co. (A) (Spanish version)

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