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EC2CE: Artificial Intelligence in the Agribusiness. Teaching Note
Nwelati Artillo, B.; Villafuerte Martín, A.Technical Note IIST-MITN-174-E-EMarketingEc2ce is a start-up founded in 2014 by senior executives of multinational companies to focus on a new goal: reducing uncertainty in agricultural production and streamlining the management of the agri-food supply chain using artificial intelligence algorithms. With a turnover of barely 600,000 EUR in 2017, their first year in the market, ec2ce’s founders and managers are considering options to drive growth as quickly as possible, not jeopardizing ...Starting at €8.20
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Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Ritu Mehta; Debabrata GhoshCase IVEY-9B15A021-EMarketing, StrategyOptima Business Group (OBG), a consumer packaged goods firm, achieved significant improvements in its sales and distribution processes through the implementation of sales force automation (SFA). The implementation was carried out in the urban markets of OBG, but it was not an easy journey. The chief technology officer has to decide whether OBG should implement SFA in its rural markets and, if so, how it should be executed. What are the risks and ...Starting at €8.20
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Positioning Urzza: Launching a New Energy Drink - Teaching Note
Ritu Mehta; Robin SinghTeaching Note IVEY-8B16A009-EMarketingTeaching note for product 9B16A009.Starting at €0.00
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Biba: Stitching Plans for Growth
Ritu Mehta; Prateeth NayeeniCase IVEY-9B16A037-EEntrepreneurship, Marketing, StrategyAfter solidifying its brand as a national leader in the ready-made, ethnic wear market in India, Biba Apparels Pvt. Ltd. (Biba) was at a crossroads when it came to determining future growth strategies. By 2014, Biba had 150 exclusive brand outlets and 225 multi-brand outlets all over India as well as an online presence. Faced with fierce competition from trendy western retailers and local competitors creating chic Indo-Western fusion clothing, Bi...Starting at €8.20
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Biba: Stitching Plans for Growth - Teaching Note
Ritu Mehta; Prateeth NayeeniTeaching Note IVEY-8B16A037-EMarketingTeaching note for product 9B16A037.Starting at €0.00
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Pulse Candy: Sustaining the Brand Differentiation - Teaching Note
Ritu Mehta; Mayank MoreTeaching Note IVEY-8B18A032-EMarketingTeaching note for product 9B18A032.Starting at €0.00
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Ecoimpact
Nwelati Artillo, B.; Villafuerte, AntonioCase IIST-MI-94MarketingEcoimpact es un innovador sistema de fijación de señales de tráfico que reduce la gravedad de los accidentes de tráfico cuando los vehículos impactan contra las señales. Además, disminuye considerablemente los costes de instalación y sustitución de los propios postes en comparación con los tradicionales postes de acero galvanizado. Vicente Macías es el inventor y promotor principal de este proyecto. Con los primeros prototipos del sistema y con u...Starting at €8.20
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EC2CE: Inteligëncia artificial no setor agricola
Nwelati Artillo, B.; Villafuerte Martín, A.Case IIST-MI-174-P-PPMarketingA Ec2ce é uma start-up fundada em 2014 por executivos seniores de empresas multinacionais concentrando-se num novo objetivo: reduzir a incerteza na produção agrícola e otimizar a gestão da cadeia de suprimento agroalimentar com base em algoritmos de inteligência artificial. Com apenas 600.000 euros de facturamento em 2017, o primeiro ano de comercialização real, os fundadores e gerentes consideraram promover o crescimento o mais rápido possível, ...Starting at €8.20
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EC2CE Inteligencia artificial en el agro
Nwelati Artillo, B.; Villafuerte Martín, A.Case IIST-MI-174MarketingEc2ce es una start up fundada en 2014 por altos ejecutivos de empresas multinacionales para centrarse en un nuevo objetivo: Reducir la incertidumbre en la producción agraria y optimizar la gestión de la cadena de suministro agroalimentaria. Para ello desarrollaron modelos predictivos basados en inteligencia artificial que ayudasen a las empresas de la cadena agroalimentaria. En julio de 2018, se estaban utilizando en diferentes etapas de la caden...Starting at €8.20
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EC2CE: Artificial Intelligence in the Agribusiness
Nwelati Artillo, B.; Villafuerte Martín, A.Case IIST-MI-174-E-EMarketingEc2ce is a start-up founded in 2014 by senior executives of multinational companies to focus on a new goal: reducing uncertainty in agricultural production and streamlining the management of the agri-food supply chain using artificial intelligence algorithms. With a turnover of barely 600,000 EUR in 2017, their first year in the market, ec2ce’s founders and managers are considering options to drive growth as quickly as possible, not jeopardizing ...Starting at €8.20