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Eastman Tritan Product Development and Launch
Raz, Gal; Kraft, Tim; Elias, Allison; Hutchison-Krupat, JeremyCase DARDEN-OM-1540-EService and Operations ManagementIn 2007, Eastman Chemical (Eastman), a global specialty chemicals company based in Kingsport, Tennessee, was set to launch Tritan, Eastman’s latest specialty plastic. The development team was excited about Tritan because it demonstrated heat resistance and durability properties that might allow Eastman to compete in the lucrative polycarbonate plastics market. But the decision had not been made regarding which applications Eastman should target f...Starting at €8.20
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Bang & Olufsen: la innnovación impulsada por el diseño
Beyersdorfer, Daniela; Austin, Robert D.Case HBS-117S02Service and Operations ManagementUna empresa de éxito, reconocido mundialmente por el exquisito diseño de los productos electrónicos de consumo, se esfuerza por integrar mejor diseño de software en sus procesos de diseño de productos físicos tradicionales para satisfacer las demandas de un mundo post-iPod. Detalla el proceso de Bang & Olufsen "impulsada por el diseño de la innovación", que funciona de manera muy diferente que en los procesos de desarrollo de productos de muchas ...Starting at €8.20
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Enterprise Resource Planning, Technology Note (Spanish Version)
Austin, Robert D.; Escalle, Cedric X.; Cotteleer, MarkCase HBS-602S25Service and Operations ManagementIntroduce los conceptos y las cuestiones relacionadas con la tecnología Enterprise Resource Planning (ERP). Comienza con un ejemplo estilizado de ERP en acción. Se proporciona aa breve historia de la industria de ERP, con referencia a los grandes eventos y jugadores. ejemplos de casos adicionales de implementaciones exitosas y no exitosas se ofrecen para mejorar la comprensión de los estudiantes de la ERP puede tener impacto sobre la organización...Starting at €8.20
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Tektronix, Inc.: Global ERP Implementation (Spanish Version)
Austin, Robert D.; Nolan, Richard L.; Westerman, George; Cotteleer, MarkCase HBS-608S10Service and Operations ManagementExámenes de la aplicación de una solución de planificación de recursos empresariales (ERP) en los tres de sus divisiones de negocio globales de Tektronix. Este caso cuenta la historia de tres implementaciones, cada uno con su propio carácter y requisitos. gestores de Tektronix necesarios para sincronizar los requerimientos de cada división con la necesidad general de la compañía para estandarizar las prácticas comerciales y su deseo de adherirse ...Starting at €8.20
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Connecting the Dots at Microsoft: Global Planning for a Local World (A) and (B) (TN)
Hutchison-Krupat, Jeremy; Craddock, JennyTeaching Note DARDEN-OM-1560TN-EService and Operations ManagementTeaching note for product OM-1560Starting at €0.00
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Transportation and Consolidation at Elevalt Ltd.
Hutchison-Krupat, Jeremy; Goldberg, Rebecca; Keswani, TarunCase DARDEN-OM-1490-EService and Operations ManagementChris Summers knew he had an important set of recommendations to make regarding his company’s strategic operations. Summers had been with Elevalt Ltd. (EVT)—a leading oil field services (OFS) company based in Austin, Texas—for nearly five years. As VP of supply chain management, he often made decisions that had a material impact on the way the company conducted operations. But this was the first time EVT had ever considered consolidating its dist...Starting at €8.20
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Belle, Inc.
Hutchison-Krupat, Jeremy; Kraft, Tim; Weiss, Elliott N.Case DARDEN-OM-1518-EService and Operations ManagementCharlie Reese, an operations manager for a fragrance manufacturer, is given a directive to reduce costs in order to free up working capital for other initiatives. Reese discovers that his initial plan to approach the problem from an inventory perspective would be unsustainable. In evaluating his options, he must determine which other areas of the production process to focus on.Starting at €8.20
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Connecting the Dots at Microsoft: Global Planning for a Local World (A)
Hutchison-Krupat, Jeremy; Craddock, JennyCase DARDEN-OM-1560-EService and Operations ManagementThis case is set on the verge of Microsoft initiating a TV white-space pilot in the Philippines in the summer of 2013; the uncertainty surrounding the new technology’s performance in the region provides a view of the risks organizations face early on in the innovation process, particularly when decisions are decentralized and overseen at a local level. MS and its public partners in the Philippines were excited about the possibility of setting up ...Starting at €8.20
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Connecting the Dots at Microsoft: Global Planning for a Local World (B)
Hutchison-Krupat, Jeremy; Craddock, JennyCase DARDEN-OM-1561-EService and Operations ManagementThis case is set on the verge of Microsoft initiating a TV white space pilot in the Philippines in the summer of 2013; the uncertainty surrounding the new technology’s performance in the region provides a view of the risks organizations face early on in the innovation process, particularly when decisions are decentralized and overseen at a local level. MS and its public partners in the Philippines were excited about the possibility of setting up ...Starting at €5.74
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Defining Problems and Opportunities in New Product Development (Part 1)
Hutchison-Krupat, Jeremy; Chao, Raul O.; Stevenson, DonaldTechnical Note DARDEN-OM-1579-EService and Operations ManagementDeveloping new products and services is an iterative process that involves (1) identifying a problem or opportunity that needs to be addressed, (2) generating concepts or solutions that address the problem, and (3) conducting experiments and tests to learn about the success or failure of those concepts. This note describes the first of these activities.Starting at €8.20