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Putting the Service-Profit Chain to Work (HBR Classic) (Spanish version)
Heskett, James L.; Jones, Thomas O.; Loveman, Gary W.; Sasser, W. Earl, Jr.; Schlesinger, Leonard A.Article HBS-R0807LService and Operations Managementinvestment in people, technology that supports frontline workers, revamped recruiting and training practices, and compensation linked to performance. They also express a vision of leadership in somewhat unconventional terms, referring to an organization's "patina of spirituality" and the "importance of the mundane." In this article, Heskett, Jones, Loveman, Sasser, and Schlesinger take a close look at the links in the service-profit chain, which...Starting at €8.20
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Coopers & Lybrand in Hungary (B) (Spanish version)
Loveman, Gary W.; Hallowell, RogerCase HBS-620S03Service and Operations ManagementCoopers & Lybrand open an office in Hungary.Starting at €5.74
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Booz.Allen & Hamilton: Vision 2000 (Spanish Version)
Loveman, Gary W.; O'Connell, JamieCase HBS-302S07Service and Operations ManagementEn 1993, Booz.Allen & Hamilton abandonaron su estructura organizativa anterior, altamente local. Fue motivada por el deseo de servir a los clientes multinacionales de manera más eficaz y proporcionar mayor valor a los clientes con las empresas más localizada mediante la recopilación de las mejores prácticas de todo el mundo. Siguiendo un plan titulado Visión 2000, la firma creada unificó dotación de personal de piscinas basado en la industria y (...Starting at €8.20
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Putting the Service-Profit Chain to Work (HBR Classic)
Heskett, James L.; Jones, Thomas O.; Loveman, Gary W.; Sasser, W. Earl, Jr.; Schlesinger, Leonard A.Article HBS-R0807L-EService and Operations ManagementThis article was originally published in March-April 1994 and was republished in July-August 2008 as an HBR Classic. This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In exemplary service organizations, executives understand that they need to put customers and frontline workers at the center of their focus. Thos...Starting at €8.20
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Zara: Managing Stores for Fast Fashion
Ton, Zeynep; Corsi, Elena; Dessain, VincentCase HBS-610042-EService and Operations ManagementPablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store managers were compensated, and creating formal operating procedures for store operations. But he knew he had to be careful. Could an emphasis on improving labor productivity hurt other ...Starting at €8.20
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Laura Ashley and Federal Express Strategic Alliance (Spanish Version)
Loveman, Gary W.; Anthony, Robert T.Case HBS-602S14Service and Operations ManagementEn un esfuerzo por mejorar su sistema de distribución global y por lo tanto mejorar el servicio al cliente en sus tiendas de todo el mundo, Laura Ashley entró en una alianza estratégica pionera con Federal Express Business Logistics Services. Bajo los términos de una asociación poco estructurada, Federal Express realiza las mismas actividades de almacenaje y distribución anteriormente manejados por Laura Ashley. La alianza es considerar innovador...Starting at €8.20
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Zara: Managing Stores for Fast Fashion (Spanish Version)
Ton, Zeynep; Corsi, Elena; Dessain, VincentCase HBS-614S07Service and Operations ManagementPablo Isla, el CEO de Zara, quería mejorar la eficiencia operativa en la gestión de su red de tiendas. En particular, quería mejorar la productividad laboral en las tiendas. A su juicio, la externalización de ciertas operaciones de la tienda a terceros, cambiando la forma fueron compensados gerentes de las tiendas, y la creación de procedimientos formales de operación para operaciones de la tienda. Pero sabía que tenía que tener cuidado. Podría...Starting at €8.20
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Chef Davide Oldani and Ristorante D'O (Spanish version)
Pisano, Gary P.; Di Fiore, Alessandro; Corsi, Elena; Farri, ElisaCase HBS-615S14Service and Operations ManagementThis case examines the unique business model of Ristorante D'O, a high end gourmet restaurant located near Milan, Italy. Founded by Chef Davide Oldani, D'O offers meals at approximately one-third the price of other Michelin starred restaurants. Oldani has made this business model profitable by making a conscious set of operating strategy choices (menu, meal design, service process, lay-out, reservation process) that reduce waste and inefficiency,...Starting at €8.20
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Coopers & Lybrand in Hungary (A) (Spanish version)
Loveman, Gary W.; Hallowell, RogerCase HBS-620S02Service and Operations ManagementMultinational professional services firm Coopers & Lybrand has decided to enter the Hungarian market and weighs its strategic options in light of the environment in which it will operate and its resources.Starting at €8.20
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Columbus Tubing: Steel is Real
Snow, Daniel C.; Pisano, Gary P.; Corsi, Elena; Kristinsdottir, Gudrun UrfalinoCase HBS-609042-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. Columbus Tubing must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing power of carbon fiber manufacturing partners in Asia, growing wage rates in Asia, and high wage rates in Italy. Two plans have been pres...Starting at €8.20