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Publish or Protect? (Spanish version)
Shih, Willy; Chai, SenCase HBS-615S15Service and Operations ManagementShould they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or alternately interfere with its freedom to operate.Starting at €8.20
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The LEGO Group: Publish or Protect
Shih, Willy; Chai, SenCase HBS-613079-EService and Operations ManagementSenior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or...Starting at €8.20
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BGI: Data-driven Research
Shih, Willy; Chai, SenCase HBS-614056-EService and Operations ManagementBGI has the largest installed gene-sequencing capacity in the world, and to Zhang Gengyun, general manager of the Life Sciences Division, this represented an opportunity to apply his training as a plant breeder and his early career work as a biochemist to improving important parts of the world food supply. But his biggest challenge was in scaling up his organization to address the multitude of opportunities he wanted to address. Along with its ma...Starting at €8.20
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Artificial Intelligence in Business: Machines and Management
Laseter; Timothy M.; Frazer; Anne; Boatright; Benjamin; Shaloudegi; KoushyarTechnical Note DARDEN-OM-1778-EService and Operations ManagementThis technical note offers an overview of artificial intelligence (AI) and some ways in which machine learning is leveraged to build this type of intelligence. The note also explores two schools of thought around AI’s potential, discusses the possible roles for AI in business, highlights opportunities for collaboration between employees and AI, and considers one approach around responsible AI implementation. This note is taught at Darden in the s...Starting at €8.20
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Mixed, Virtual, and Augmented Reality in the Real World
Laseter; Timothy M.; Frazer; Anne; Boatright; Benjamin; Shaloudegi; KoushyarTechnical Note DARDEN-OM-1783-EService and Operations ManagementThis technical note details virtual and augmented reality and how these immersive technologies can be used in business. Specifically, this note highlights several business applications of both virtual and augmented reality—describing each technology’s advantages and disadvantages. Various companies have uncovered new and interesting applications using these technologies, ranging from assisting distribution-center workers to improving learning and...Starting at €8.20
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Novozymes: Establishing the Cellulosic Ethanol Value Chain
Shih, Willy; Chai, SenCase HBS-614001-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product for the conversion of crop residues from corn into fermentable sugars for the production of motor fuels. But t...Starting at €8.20