This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Publish or Protect? (Spanish version)
Shih, Willy; Chai, SenCase HBS-615S15Service and Operations ManagementShould they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or alternately interfere with its freedom to operate.Starting at €8.20
-
The LEGO Group: Publish or Protect
Shih, Willy; Chai, SenCase HBS-613079-EService and Operations ManagementSenior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or...Starting at €8.20
-
BGI: Data-driven Research
Shih, Willy; Chai, SenCase HBS-614056-EService and Operations ManagementBGI has the largest installed gene-sequencing capacity in the world, and to Zhang Gengyun, general manager of the Life Sciences Division, this represented an opportunity to apply his training as a plant breeder and his early career work as a biochemist to improving important parts of the world food supply. But his biggest challenge was in scaling up his organization to address the multitude of opportunities he wanted to address. Along with its ma...Starting at €8.20
-
An Overview of Service Design
Munoz-Seca, Beatriz; Arenas, RocioTechnical Note PN-478-EService and Operations ManagementThe purpose of this note is to review service design and new service development literature. In order to provide a comprehensive outlook on the subject, the note starts by reviewing the main concepts of product development and their applicability to service design. It then proceeds to describe the main ideas regarding service design and their linkage to the world of operations.Starting at €8.20
-
The Service Activity Sequence in Healthcare
Munoz-Seca, Beatriz; Arenas, RocioTechnical Note PN-485-EService and Operations ManagementImprovement in service operations is a key element in Health Care. Starting from the frame of reference provided by the Service Activity Sequence (SAS)[ [Muñoz-Seca, 2011], this note presents experiences on SAS activities. This note provides a brief summary of SAS and expands on examples on how health care providers are dealing with some of the SAS activities.Starting at €8.20
-
Métodos de optimización japoneses
Arenas, Rocio; Munoz-Seca, BeatrizTechnical Note PN-490Service and Operations ManagementEn esta nota técnica presentamos una serie de herramientas de la industria de la fabricación japonesa. Tras examinar la literatura existente, hemos seleccionado cinco métodos específicos: 5S, Hoshin Kanri, Taguchi, Jidoka y Takt Time. Aunque han sido diseñadas para su aplicación en la industria de la fabricación, sería posible analizar su implantación en otros ámbitos. Su aplicación en el sector terciario, por ejemplo, podría dar lugar a nuevas ...Starting at €8.20
-
Una visión general del diseño de servicios
Munoz-Seca, Beatriz; Arenas, RocioTechnical Note PN-478Service and Operations ManagementEl propósito de esta nota es analizar la literatura sobre el diseño de servicios y el desarrollo de nuevos servicios. Para trazar una panorámica integral de la cuestión, la nota comenta en primer lugar los conceptos más importantes del desarrollo de productos y su aplicación en el ámbito del diseño de servicios. A continuación se describen las ideas principales sobre el diseño de servicios y su relación con el mundo de las operaciones.Starting at €8.20
-
Demanda de nuevas prestaciones
Munoz-Seca, Beatriz; Arenas, RocioTechnical Note PN-489Service and Operations ManagementLa demanda de nuevas prestaciones o NFD (del inglés new features demand) es una nueva actividad en la estructura operativa de los servicios de una empresa. Su objetivo es sacar el máximo provecho de la interacción entre el agente que presta el servicio y el cliente. Esto se traduce en nuevos servicios y nuevas prestaciones para los servicios ya existentes. Las empresas sacarían mucho provecho de sus agentes de servicio extrayendo nuevas ideas que...Starting at €8.20
-
New Features Demand
Munoz-Seca, Beatriz; Arenas, RocioTechnical Note PN-489-EService and Operations ManagementNew Features Demand is a new activity for the firm's service operational structure. Its purpose is to unleash all the potential in the agent-client service encounter. This will translate into new services or new service features. Companies can benefit greatly from their service workforce by extracting new ideas that can help them improve their competitive advantage. This note describes observation and active listening as the two main techniques t...Starting at €8.20
-
Novozymes: Establishing the Cellulosic Ethanol Value Chain
Shih, Willy; Chai, SenCase HBS-614001-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product for the conversion of crop residues from corn into fermentable sugars for the production of motor fuels. But t...Starting at €8.20